Showing posts with label Traffic reports. Show all posts
Showing posts with label Traffic reports. Show all posts

Monday, July 06, 2009

Traffic | In final week, an occasional look at trends

[From a fresh Google Analytics report; click image for bigger view]

Circled area shows recent peak of 13,884 visits on July 1, following initial confirmation that Gannett planned a mass layoff.

Please post your replies in the comments section, below. To e-mail confidentially, write gannettblog[at]gmail[dot-com]; see Tipsters Anonymous Policy in the green rail, upper right.

Thursday, July 02, 2009

Gannett Blog traffic | June 1 through yesterday

[Rising tide: June 1 visits: 3,583. Yesterday: 13,884]

Click on that graphic for a much, much bigger view.
It's from a report I just pulled from Google Analytics. The web analytics firm reports 34,868 unique visitors stopped by during the 30-day period.

Please post your replies in the comments section, below. To e-mail confidentially, write gannettblog[at]gmail[dot-com]; see Tipsters Anonymous Policy in the green rail, upper right.

Tuesday, June 30, 2009

Layoffs | To plan ahead, a Gannett Blog FAQ

Gannett Blog recorded 31,000 visits Dec. 3, the peak of the last big job reduction; click on graphic for bigger view. This fever line reflects the fact cuts occurred before and after the planned layoff date. The same could occur in one week -- if current speculation is true.

Here are some questions, and the best available answers, on a plan to cut newspaper division employment by about 1,400 jobs. It appeared earlier, before an announcement July 1, which may explain some inconsistencies with current circumstances.

Q. When are the rumored job cuts taking place?
A. July 8 -- one week from tomorrow.

Q. But what about the recent report about July 15?
A. That is when Gannett Co. announces second-quarter financial results, and discusses the outlook for the near term. It's likely Chief Financial Officer Gracia Martore will give Wall Street analysts updated figures on any layoffs that have occurred by then.

Q. Will everyone get notified on July 8?
A. Very unlikely. The December layoffs were to occur on Dec. 3. But they began several days before, and lasted several days after, because some publishers were out of town, and wanted to be on-site when workers got notified. The pattern resembled a bell curve, as the Gannett Blog traffic graphic, above, reflects.

Q. How should I prepare, just in case?
A. Slow down spending. Delay all major decisions. Start looking online for jobs. (That's what I did before leaving USA Today. It's a very sobering exercise.)

A. Got any more advice about preparing for the job market?
Start collecting copies of items (e-mail, work samples, for example) you'll want when you start job-hunting. Should you get called into an office to be notified, your computer access will likely be cut immediately, and you may not be able to return to your desk unescorted. Gannett Blog readers have suggested forwarding copies of critical e-mail to a personal e-mail account. I use Gmail. But Yahoo, MSN and other such free services work just as well.

Also, if you're a blogger, print copies of your best posts. I didn't do that, and found too late that USA Today had deep-sized my small-business blog. (Grrrrr!) If you're not a blogger, start now. Blogging is good for everyone, not just editorial, because it forces you into the online world. There are plenty of free blog publishing platforms. I use Google's Blogger. But there's Twitter, TypePad, WordPress and others. If you've got teen-agers nearby, ask for help.

Q. What about online job-hunting resources?
A. Join LinkedIn and Facebook. The latter isn't just for college students anymore. I use it daily.

Q. How about medical benefits?
A. This is going to be the biggest challenge of all. My impression from the December layoffs: Hewitt Associates was overwhelmed with requests. Calls went unanswered, or did not get returned for days. You will need to be merciless in keeping on this. And that was when Corporate was "only'' cutting 2,500 or so jobs. This time, the number could hit 4,500 or more. Consider asking a family member of friend to stay by the phone 24/7 if necessary.

Q. 4,500?!
A. That's just one estimate for U.S. Community Publishing, the domestic newspaper division, which employs somewhere around 30,000 of Gannett's global workforce of 41,500 at the end of 2008. (See, inset graphic, above.)

In fact, however, I suspect Corporate is aiming at a financial target. For example, say those 4,500 each cost an average $75,000 in wages, medical and other benefits. (Remember: some worksites, such as USA Today, The Arizona Republic and The Indianapolis Star, have legacy payrolls that are much more costly than, say, the smaller community papers.) Multiply that times 4,500 and you get a savings goal of $338 million.

Q. And pension/401(k) payouts?
A. Corporate will be equally challenged here. The second you learn you've been laid off, immediately complete the paperwork Gannett gives you during your notification meeting. Your retirement assets should be tapped only as a last resort -- say, to avoid foreclosure on your home, or to keep your children in school. Some employees complained that it took months to get their rollover checks.

Frankly, I'd like to know how the pension plan can afford to pay 4,500 lump-sum payouts to roll into IRAs or other company plans. Those must be in cash, I believe. (Anyone know the answer?)

Other questions? Better answers? Please post your replies in the comments section, below. To e-mail confidentially, write gannettblog[at]gmail[dot-com]; see Tipsters Anonymous Policy in the green rail, upper right.

[Graphic:
top, Google Analytics]; inset, Gannett's worldwide employment, with annual change, U.S. Securities and Exchange Commission Forms 10-K]

Saturday, May 02, 2009

April traffic | Pageviews jump 6%, nearing 400K

From a just-issued Google Analytics report for April vs. March:

Please post your replies in the comments section, below. To e-mail confidentially, write gannettblog[at]gmail[dot-com]; see Tipsters Anonymous Policy in the green rail, upper right.

Friday, April 03, 2009

March traffic: An 'I quit' memo powers visits

Following are the three most-clicked on posts in March. They contributed to nearly 39,000 unique visitors, coming about 181,000 times, to view more than 380,000 pages, a new Google Analytics report shows:

Tuesday, March 24, 2009

Traffic: Furlough news draws thousands together

[Daily visits since Nov. 1; arrow shows record 30,884 on Dec. 3]

Once more, nothing drives readership like news that packs a big consumer wallop: Today, Gannett Blog's traffic nearly doubled, to about 6,900 unique visitors, paying 12,000 visits, and viewing 26,000 pages, a new Google Analytics report shows.

The single-day record remains 30,884 visits, on Dec. 3 -- the height of Corporate's unprecedented workforce reduction, which ultimately cost 2,200 U.S. newspaper jobs. Gannett employs 41,500 worldwide.

D'oh! Ad sales down
Unfortunately, today's traffic surge can't make up for the steep plunge in online advertising rates this quarter -- a trend evident in my dismal sales so far today: a grand total of $10.55, all from those Google AdSense text ads, in the green and blue rails, to your right.

With just eight days left, I've raised only $3,566 -- 59% of my quarterly goal. As always, I'm grateful for your sponsorships, which account for 85% of my blog income. Thank you, all!

I'm trying to earn $6,000 quarterly, mostly through sponsorships of $5 per reader, plus limited ad sales. Please use the "Donate" tool in the green rail, upper right. Or mail cash/checks payable to: Jim Hopkins, 584 Castro St. #823, San Francisco, Calif., 94114-2594.

Saturday, March 21, 2009

FAQs About Me: Lower traffic or lower ad rates?

[Gannett Blog traffic rose past 30 days, but ad sales down]

Part of an occasional series about yours truly.


Q. Anonymous@3:50 p.m. asks: Is your traffic down, or are advertisers just paying less for your eyeballs? My $20 is in the mail.
A. It's mostly the advertisers, unfortunately. With less than two weeks before the quarter's end, I've made $3,394 -- only 57% of my goal. Your donations are down 26% from the previous quarter. But ad sales plunged 61% on lower rates -- even as readership jumped.

Traffic is up 17% from last month, Google Analytics said today. The data, shown in graphic, top, for the past 30 days: 35,000 unique visitors; more than 176,000 visits, and nearly 375,000 page views.

Here's the year-to-date trend in page views; arrow points to Jan. 14, when Corporate confirmed first-quarter furloughs. Recurring dips are weekends. Click on image for bigger, more readable view:


I'm trying to earn $6,000 quarterly, mostly through sponsorships of $5 per reader, plus limited ad sales. Please use the "Donate" tool in the green rail, upper right. Or mail cash/checks payable to: Jim Hopkins, 584 Castro St. #823, San Francisco, Calif., 94114-2594.

[Image: Google Analytics]

Tuesday, March 17, 2009

Case study: My (weak) ad sales vs. last quarter's

Gannett Blog's quarterly ad revenue has plunged 65%, to $442, from last year's fourth quarter -- my first, publishing Google text ads in the rails, on your right. Reader donations, meanwhile, are down just 31%. Until now, I blamed slower traffic for the ad revenue dive. But we've recorded 846,000 page views so far this quarter, just 4% fewer than in the previous one. Have ad rates really fallen this low?

Sunday, March 01, 2009

February traffic: pitting furloughs and dividends

Three of the most clicked-on February posts:
Gannett Blog's traffic fell from January, as 20,000 or more of the company's U.S. employees began mandatory, week-long furloughs during the quarter. This blog drew nearly 30,000 unique visitors (a tricky metric), down from nearly 43,000 in January. They visited a combined 137,000 times vs. 160,000. And they viewed about 300,000 pages, down from more than 361,000 the month before.

Wednesday, February 25, 2009

Saturday, February 07, 2009

Bonuses: Urging caution for the board of directors

The board: Starting at top row, left to right, with compensation committee members in boldface: Dubow, Elias, Harper, Louis, Magner, McCune, McFarland, Shalala, Shapiro and Williams.

To Gannett's outside directors:

I hope you have not yet approved bonuses for Chairman and CEO Craig Dubow and other senior executives for their work last year. When you approved the last round of seven- and six-figure awards, rank and file workers and other small shareholders reacted with dismay.

Now, one year later, tens of thousands of employees are watching your decision via this blog. You do not know these workers well enough. I do. That is why I am growing more concerned about this blog's recently rising temperature -- a rise that I worry reflects emotions across the company's global workforce of more than 40,000.

Your employees are frustrated, scared and increasingly angry -- an anger bordering on uncontrolled rage. No doubt, this is true across the economy, as companies big and small send millions of workers into the street to face the worst labor market in decades.

Only yesterday, the government said employers had slashed another 600,000 jobs, the most since 1974. The jobless rate rose to 7.6%, highest since 1992. Meanwhile, President Barack Obama (inset), elected on a platform of historic change, wants caps on executive pay. His call was aimed specifically at the banking and auto industries seeking taxpayer bailouts. But his message is clear.

Extraordinary times, extraordinary sacrifices
One year ago, you gave your colleague Dubow a $1.75 million bonus on top of his $1.2 million in base pay; his total compensation was $7.5 million. (Much of that is in now-worthless stock options.) The company's other most powerful executive, Chief Financial Officer Gracia Martore, got a $600,000 bonus on top of $700,000 in pay. Her total pay: more than $3 million.

At the time, you said Dubow deserved such a payout because you wanted to "recognize" him for "continuing to provide leadership and vision, developing and articulating the strategic direction of the company, and fostering an environment in which the senior management team was able to support and execute the strategy he articulated.''

Gannett's stock closed yesterday at $4.91, ranking its performance in the middle of big rivals and the widely watched S&P 500 index, all down double digits from a year ago, Google Finance says:
Dubow has been CEO since July 2005. He, Martore and other members of the Gannett Management Committee have agreed to forgo raises in base pay through this year. But nothing was said about bonuses.

They do not deserve a dime
Indeed, short of resigning, Dubow's smartest move would be to give up all compensation in sympathy with his wounded workforce.

You and your chairman may opt for more of the same. You may also decide to retain the rich dividend. The choice is yours.

Please post your replies in the comments section, below. To e-mail confidentially, write gannettblog[at]gmail[dot-com]; see Tipsters Anonymous Policy in the green sidebar, upper right.

Sunday, February 01, 2009

January traffic: Furloughs, golf, and ContentOne

The three most clicked-on posts last month:
More than 42,000 unique visitors (an elusive number) stopped by last month about 160,000 times, and viewed more than 361,000 pages, according to a new Google Analytics report today.


Swell Valentine's gift -- at a furlough-low price!
Yes, I'm talking about a free Gannett Blog
traffic report for January, which you can download right now from this very page. Just go to The Teletype Room widget in the blue sidebar, lower right. Questions? Write gannettblog[at]gmail[dot-com]. See Tipsters Anonymous Policy in the green sidebar, upper right.

I'm trying to earn $6,000 quarterly, mostly through sponsorships of $5 per reader, plus limited ad sales. Please use the "Donate" tool in the green sidebar, upper right. Or mail cash/checks payable to: Jim Hopkins, 584 Castro St. #823, San Francisco, Calif., 94114-2594.

Thursday, January 01, 2009

Dec. traffic: In a first, page views exceed 500K

The three most clicked-on December posts:
December brought record traffic amid a big layoff, and historic home-delivery changes in Detroit -- continuing a roller-coaster trend driven by news. Unique visitors (a tricky metric) more than doubled, to 63,083, from November's totals. Visits jumped to 219,616 from 128,477. And page views soared to 541,515 vs. 237,534.

Context: Gannett employs up to 46,000. Plus, top media industry blogger Jim Romenesko nabs 100,000 individual visitors a day.

Free New Year's offer!
Google Analytics
publishes this traffic data in a free report you can now download from this page. Please go to The Teletype Room widget in the blue sidebar, lower right. Questions? Write to gannettblog[at]gmail[dot-com]. See Tipsters Anonymous Policy in the green sidebar, upper right.

[Image: Google Analytics]

Monday, December 22, 2008

Things that make someone blink under pressure

[December traffic to date: this month vs. 2007]

Surfing a wave of layoffs, Gannett Blog has drawn 57,480 unique visitors (a tricky metric) in the past three weeks. That is way up from just 2,453 uniques a year ago. Page views: 476,972 vs. 21,067.

[Data and image: Google Analytics]

Thursday, December 04, 2008

Traffic and comments set one-day records

Yesterday, more than 17,000 readers ran through 88,000 page views, and posted about 1,100 comments, according to a new Google Analytics report.

Wednesday, December 03, 2008

Tuesday traffic: As layoffs grow, readership jumps

That's according to a new Google Analytics report (image, left), which I'm posting because several readers asked about traffic yesterday, the day Gannett launched its big newspaper layoff.

Monday, December 01, 2008

November traffic: It was a month of layoffs, 24/7

The three most clicked-on November posts:
Traffic rose from October, too, as these figures show:

[Data and image: Google Analytics]

Friday, October 31, 2008

October blog traffic: Layoff news fuels a rise

The three most clicked-on October posts:
  • Losses 'n' layoffs: Reeling from a second consecutive quarter of big revenue declines, Gannett announces plans to lay off 10% of its newspaper employees by early December.
  • Job cut warning: CEO Craig Dubow reportedly discloses plans for more layoffs in as little as 10 weeks.
  • My money hunt: Trying to keep Gannett Blog alive past Dec. 31, I launch an experiment nearly guaranteed to fail.
October's traffic mostly rose from the month before, final Google Analytics data show. Unique visitors (a tricky metric) climbed to 25,750 vs. 24,735 in September. Visits totaled 109,285 vs. 100,538. And page views climbed to about 204,443 from 207,480.

Context: Gannett employs up to 46,000. Plus, top media industry blogger Jim Romenesko nabs 100,000 individual visitors a day.

Makes a perfect holiday gift!
Google Analytics
has the traffic data, available in a free report I make available to anyone, via gannettblog[at]gmail[dot-com]. See Tipsters Anonymous Policy in the green sidebar, upper right.

[Image: Google Analytics]

Wednesday, October 01, 2008

Sept. traffic: A decline from last month's lofty high

The three most clicked-on September posts:
Traffic fell last month from August's impossible-to-sustain levels. Unique visitors (why that's a tricky metric) totaled about 25,000 vs. nearly 29,000 the month before. Visits totaled about 101,000, down from 118,767. And page views fell to 207,480 from a steep 273,112.

And now, context! Gannett employs about 46,000. Plus, media industry-leading blogger Jim Romenesko nabs 100,000 individual visitors a day.

But wait! There's more!
Google Analytics
has the traffic data, available in a free report I make available to anyone, via gannettblog[at]gmail[dot-com]. See Tipsters Anonymous Policy in the green sidebar, upper right.

[Image: Google Analytics]

Sunday, August 31, 2008

August blog traffic: It's the end of a newsy summer

Amid a surge in readers, the five most clicked-on August posts:
  • Gannett said laying off 600 newspaper employees; pub's memo discloses total 1,000 jobs getting axed
  • Roll call: Say goodbye to your pink-slipped friends
  • Gannett starts issuing pink slips: 600 jobs at stake; employees tally historic losses; blog updates all day
  • Des Moines: News job cuts, and a 'have-fun' e-mail
  • As layoffs begin, spotlight shifts to USA Today
Updated at 5:44 a.m. ET, Sept. 1. News drove traffic sky-high this month -- to levels I doubt can be sustained, a new Google Analytics report says. Unique visitors in August jumped 66% from July, to nearly 29,000 (why that metric is tricky). Visits rose 59%, to about 119,000. And page views soared 90%, to about 273,000.

For context: Gannett employs about 46,000. And industry-leading blogger Jim Romenesko nabs 100,000 individual visitors a day.

Free inside!
Google Analytics
has the traffic data, available in a free report I make available to anyone, via gannettblog[at]gmail[dot-com]. See Tipsters Anonymous Policy in the green sidebar, upper right.

[Image: Google Analytics]