Gannett websites recently switched to a Facebook-powered commenting system in hopes readers would be more civil; after all, the thinking goes, they'd be using their real names.
Now, readers are discovering the more immediate legal consequences of posting out in the open.
This week, two Wisconsin real estate developers sued a Wisconsin Rapids resident,
Mark Larson, for posting what they say was a defamatory comment about them on a story published last month by
The Daily Tribune of Wisconsin Rapids.
The
Dec. 16 story said the developers, brothers
Brad and
Pat Pavloski, had sold a Nepco Lake boat landing to another developer -- a deal that could halt public access to the landing by ice fisherman.
Larson, commenting on the story via his Facebook account, wrote: "What a travesty. IMO, why does there seem to be a taint in every endeavor of the Pavloski boys, from papa on down." He also wrote: "I fear this is just a harbinger of whats to come when public lands and spaces are increasingly gobbled up by private interests."
Pre-Facebook, Larson might have posted that comment anonymously, making it harder for the Pavloskis to track him down. Harder, but not impossible, of course. Gannett's
online privacy policy says: "Please be aware that we may occasionally release information about our visitors if required to do so by law."
Paper zapped all comments
The newspaper subsequently removed all the reader comments on the story -- including Larson's -- according to an independent news weekly,
VOICE of Wisconsin Rapids; it reported the Pavloskis' lawsuit, filed Tuesday,
in a story today.
Larson's comment is still on his Facebook page, where it was posted as well, after it first appeared on the
Tribune story. Indeed, he subsequently reposted it a second time on his Facebook page, to defend it against criticism by other Facebook users.
Tribune readers, meanwhile, started posting new comments on the original story, demanding that the paper return the original comments. "By removing those posts," wrote
Steve Abrahamson, "it would seem you are hiding something or protecting someone. Please give me some feedback as to why this happened."
Echos of Wausau
In its story today,
VOICE of Wisconsin Rapids said the
Tribune isn't named in the Pavloskis' suit. It quoted media attorney
Bob Dreps saying the paper "is not responsible for third party comments on its website."
This isn't the first time one of Gannett's 10 Wisconsin papers has had trouble with reader comments. In 2009, the
Wausau Daily Herald was accused of
turning over the identity of an anonymous poster to a local government official after the poster wrote critical comments about the official on the paper's website.
That prompted
a memo from News Department Vice President
Kate Marymont, who reminded editors that it's company policy to shield the identities of anonymous posters.
Related: VOICE of Wisconsin Rapids was founded by former Gannett employees
Jeff and
Kathy Williams.