They're significant, however, because they reveal a continuing trend within GCI's executive ranks: More publishers, general managers and other top supervisors are now expected to juggle multiple responsibilities, often across several communities. Fewer executives doing more work saves big bucks.
Moreover, the broader lesson for everyone is this: Publishers and GMs get their jobs because they're best at doing Corporate's bidding. Now, however, Corporate's message is more clear than ever: No one's job is guaranteed, no matter how loyal they may be to the top brass.
In Wisconsin, the changes involve The Herald Times Reporter in Manitowoc, and The Sheboygan Press. They're about 33 miles apart along Lake Michigan. According to my reader:
- Manitowoc lost its managing editor, and its head of circulation. (Barely a month ago, the ad director left for the Green Bay Press-Gazette, and hasn't been replaced.) Meanwhile, Manitowoc's general manager will also serve as advertising director for the paper, and for the Sheboygan daily.
- Sheboygan lost its advertising director. Its general manager (who's also the paper's
managingexecutive editor!) will now also bemanagingexecutive editor at Manitowoc. Plus, Sheboygan's head of circulation will now also run circulation in Manitowoc.
