- Losses 'n' layoffs: Reeling from a second consecutive quarter of big revenue declines, Gannett announces plans to lay off 10% of its newspaper employees by early December.
- Job cut warning: CEO Craig Dubow reportedly discloses plans for more layoffs in as little as 10 weeks.
- My money hunt: Trying to keep Gannett Blog alive past Dec. 31, I launch an experiment nearly guaranteed to fail.
October's traffic mostly rose from the month before, final Google Analytics data show. Unique visitors (a tricky metric) climbed to 25,750 vs. 24,735 in September. Visits totaled 109,285 vs. 100,538. And page views climbed to about 204,443 from 207,480.Context: Gannett employs up to 46,000. Plus, top media industry blogger Jim Romenesko nabs 100,000 individual visitors a day.
Makes a perfect holiday gift!
Google Analytics has the traffic data, available in a free report I make available to anyone, via gannettblog[at]gmail[dot-com]. See Tipsters Anonymous Policy in the green sidebar, upper right.
[Image: Google Analytics]
"a second consecutive quarter of big revenue losses"?
ReplyDeleteCome on, Jim. That's at best unclear, at worst misleading. Business writers know "loss" is a term of art that means "taking in less money than you spend." You would not have gotten away with that at USAT.
Good point, 9:31 p.m. I've tweaked the sentence. Better?
ReplyDeleteI should know the answer to this question, but I just can't seem to find it: Are my RSS subscribers reflected in these Google Analytics traffic figures? As near as I can tell, I've got 300-400 such subscribers.
ReplyDelete