Digital badly misses year-end site relaunch goal

The Indianapolis Star is one of just nine sites relaunched.

In the latest blow to Gannett's make-or-break digital transformation, the company has only managed to install long-planned new website and app designs at nine of its 104 U.S. TV stations and newspapers -- a figure that falls far short of the most recent forecast, according to a review I completed today.

The new designs, which are meant to boost advertising revenue and readership, have been in the works since summer 2011, and were to be modeled after the look first adopted by USA Today more than a year ago. Among many changes, the USAT relaunch created a more tablet-like appearance that placed advertising more directly in front of readers.

As recently as July, Corporate said it expected the relaunch would be largely completed by year's end in the company's top 35 U.S. markets. Indeed, at one point, Corporate had said the rollout could be finished as early as January 2013.

But today, the first business day of the new year, the new look is in place at only two newspapers and seven stations, according to my review, which included 81 community dailies plus 23 stations. (I did not include any of the 20 stations from the just-closed takeover of Dallas TV company Belo.)

Since initially predicting installations in the top 35 markets, Corporate hasn't said anything publicly about possible changes to the timetable, so it's unclear why the new look has reached only nine sites so far.

Without any additional information from Corporate, it's also unclear whether the delay will have any immediate impact on revenue projections. The new design was to create more uniform advertising positions across Gannett, especially for prerolls that were to run before the many more videos now being produced by local sites in anticipation of the site redesigns.

The first to relaunch was WBIR in Knoxville, Tenn., in early September. The first newspaper to come on board was New York's Rochester Democrat and Chronicle, later that same month.

The unexplained delay comes amid a raft of other evidence that Gannett's digital growth is stumbling, according to regulatory documents, as competition across the Web and electronic networks only grows more intense.

Related: This spreadsheet shows the status of site and app relaunches at all 104 U.S. properties.

Broadcasting in new deal to revamp 10 websites

Corporate has just announced a deal with DataSphere Technologies to launch "community-focused" websites that will be integrated within existing sites now run by Gannett TV stations in 10 U.S. markets, including Atlanta and Washington, D.C.

The new sites will feature "hyperlocal news content and include user-generated content about area happenings and events,'' according to Corporate's statement. "Local businesses will benefit from the opportunity to target their potential customers. In addition to powering the community websites, DataSphere will provide existing Gannett broadcasting websites with enhanced functionality, including market-leading site search, coupons, business directory and ad targeting."

Corporate's statement doe not detail the type of editorial and non-editorial content to be added, however, and it doesn't give a timetable for the changes. The statement also raises other questions: Will the new template for the U.S. newspaper sites -- code-named Project Odyssey, and expected to be launched soon -- also be applied to the broadcasting division's sites? If so, how does the DataSphere deal impact that new template?

In addition to Atlanta and D.C., the other markets are Tampa, Fla.,; Sacramento, Calif.; Grand Rapids, Mich.; Jacksonville, Fla.; Buffalo, N.Y.; Little Rock, Ark.; Portland, Maine, and Macon, Ga.

Tampa: New GM at WTSP-TV spurs station changes

Ken Tonning, chief executive at Gannett's TV stations in Jacksonville, Fla., replaces retiring Sam Rosenwasser as head of WTSP in Tampa, Fla., Gannett's broadcasting division said today. Dodie Cantrell-Bickley replaces Tonning; she has been GM at Gannett's WMAZ in Macon, Ga. Her replacement there will be announced later.

Separately, a reader says in an e-mail, WTSP has extended the same buyout offer to older workers that's now being made by some of Gannett's other TV stations.