USA Today Sports Media Group is launching Prime this weekend, a color insert for high school football fans in 11 markets across the country. AdWeek says 550,000 copies will be distributed in-school or with Gannett newspapers in select cities from Washington to Phoenix, covering both national rankings and local players.
Friday, August 31, 2012
12 comments:
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didn't see a list of the markets, would be interested in that
ReplyDeletePrint? Really? And the advertisers are...?
ReplyDeletehope the launch goes smoother than the HSS launch 2 years ago.....
ReplyDeleteI hope it's not the highschoolsports.com people who are putting this together.
ReplyDeleteIf it is, it will be late, have sports missing, take 5 minutes of waiting as you try to turn a page of the magazine, then you'll see multiple error messages where stories and photos should be.
Supposedly this project has already been cancelled, at least in Cincinnati...
ReplyDeleteAll the Olympics advertisers got full page ads.
ReplyDeleteOh, wait....
Nashville is out.
ReplyDeleteDOA.
Is this another one of Tom Beusse's brilliant $300 million revenue projects?
In Indianapolis the magazine was printed and then erroneously inserted into a Thursday local paper several weeks ago. Contractors were paid to remove them all before delivery.
ReplyDeleteAs far as I know, packaging still has them sitting around, waiting for word as to when they go out. That "word" has changed several times.
Beusse is a far bigger huckster than David Hunke. Who is he acctually accountable to for his string of failures and ridiculous management style? How much coorate money is he going to piss away on half baked initiatives?
ReplyDeleteDoes anyone have any more information on this? Are these things going out or are they to be thrown away? What's the story?
ReplyDeleteTwo words: Open Air
ReplyDeleteWon't work in a market like Phoenix. The city is too large and too fractured for anyone to care. The big four are the only sports people get behind in this town. Nobody ever talks around the watercooler about high school sports here.
ReplyDelete