Thursday, April 18, 2013

Digital pennies to digital dimes to analog dollars

"Mobile ads cost about half as much as desktop ads, and receive only a quarter of the clicks that desktop ads do."

-- BGC Partners research, mentioned in a New York Times story this afternoon about Google's generally good first-quarter earnings report. Gannett reports its own Q1 results on Tuesday.


  1. Mobile ads typical are more expensive where I have been and generally have a significantly higher ctr.

  2. This comment has been removed by a blog administrator.


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