Sunday, March 29, 2009

Will Gannett Blog die Wednesday without $6K?

Part of an occasional series about yours truly.

Q. You've only reached 66% of your quarterly goal -- and the quarter ends at midnight Tuesday. I don't want to donate to a losing cause. Are you definitely staying through the next quarter? Rest of the year?
A. I can't lie, which dashes any hope I'll hit my $6,000 target. I'll find a way to keep Gannett Blog going, so long as one condition is met -- that I draw a minimum 500 daily readers. (Not a problem anytime soon: Nearly 38,000 uniques visited during the past 30 days.)

Now, don't get me wrong: I need to earn at least $24,000 a year. The more I earn here, the less I spend there -- which means an even stronger blog for the world's biggest dysfunctional family: ours.

Ad sales just 15% of my income
With the quarter ending Tuesday, I've earned just $3,973. Advertising sales are barely 15%, illustrating the crucial role of your donations. The breakdown:
  • Ad sales: $583
  • Sponsorships: $3,390
Thank you, as always, for your support!

I'm trying to earn $6,000 quarterly, mostly through sponsorships of $5 per reader, plus limited ad sales. Please use the "Donate" tool in the green rail, upper right. Or mail cash/checks payable to: Jim Hopkins, 584 Castro St. #823, San Francisco, Calif., 94114-2594.

7 comments:

  1. Jim,
    I just send you a check for $2,200 so you can make your quarter! Keep up the good work. There is no need for anyone else to send any money in. I will cover all of you sponges!

    ReplyDelete
  2. I don't get it, Jim. What's "there''? I clicked "there'' and it's just Google search page. Are you working for Google? Or you mean, less time job hunting?

    A paid subscriber.

    My verification word: CABLE

    ReplyDelete
  3. You should have probably thought about the day job and how you were going to survive before you took the fourth month vacation...you know when you knew the money was going to run out.

    With great life choices like that it's not wonder I can trust what you're saying!

    ReplyDelete
  4. For those who can't afford to send money, you could support this blog by visiting its advertisers.

    ReplyDelete
  5. Um, dude.
    Blogger is free.
    You don't have to pay anyone to blog on it.

    ReplyDelete
  6. If you need to earn $24K, then you actually need to earn $36K, assuming you're paying all the usual array of taxes. That's about $18 bucks an hour, net income.

    ReplyDelete
  7. Maybe you ought to raise your asking price next quarter?

    ReplyDelete

Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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