Corporate has just announced a deal with DataSphere Technologies to launch "community-focused" websites that will be integrated within existing sites now run by Gannett TV stations in 10 U.S. markets, including Atlanta and Washington, D.C.
Corporate's statement. "Local businesses will benefit from the opportunity to target their potential customers. In addition to powering the community websites, DataSphere will provide existing Gannett broadcasting websites with enhanced functionality, including market-leading site search, coupons, business directory and ad targeting."
Corporate's statement doe not detail the type of editorial and non-editorial content to be added, however, and it doesn't give a timetable for the changes. The statement also raises other questions: Will the new template for the U.S. newspaper sites -- code-named Project Odyssey, and expected to be launched soon -- also be applied to the broadcasting division's sites? If so, how does the DataSphere deal impact that new template?
In addition to Atlanta and D.C., the other markets are Tampa, Fla.,; Sacramento, Calif.; Grand Rapids, Mich.; Jacksonville, Fla.; Buffalo, N.Y.; Little Rock, Ark.; Portland, Maine, and Macon, Ga.