Thursday, September 20, 2012

USAT | Here's another blue ball logo sighting

Anonymous@7:03 a.m. ran across this on the Mother Nature Network, which says it covers "the broadest scope of environmental and social responsibility issues on the Internet."

Earlier: The cost to create USA Today's new logo? Here's a clue. Plus: Blogger Jim Romenesko is juggling more ballsAnd: Here's another ball-as-news logo.

Have you spotted a blue ball? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.


  1. Wow I see a copyright infringement coming their way.

  2. So let me understand this. We steal the ball idea from Mother Nature Network and steal the "morphing balls" graphics trick from Google. How can I get into the consulting business? I could make a fortune stealing other people's ideas.

  3. Isn't it time for Gannett to use its new USAT logo in its national television ad on its reach? Continued use of an outdated logo kind of undermines the ad's message, doesn't it?

  4. 1) Create new logo
    2) Don't use in ad campaign

    Now that's breakthrough marketing.

  5. Now that I've seen the changing logos for a week I have to admit I like it. It works.


Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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