Friday, March 02, 2012

Sponsors | From N.J., the devil's in the details

Via PayPal, I've recently received four donations: $5 from a reader who didn't reveal their whereabouts; $20 from New Jersey; $100 from Alabama -- and $6.66 from another N.J. reader, who said in a note:

"Writing from [XXXXX] to say thanks for your hard work. Thought the amount was fitting for our management -- not for you."

With ad sales, these gifts bring me to 63% of my quarterly goal. The breakdown:
  • Reader donations: $808
  • Advertising: $1,694
I'm trying to earn $4,000 quarterly, through donations of $5 per reader, plus advertising sales. Please use the "Donate" or "Subscribe" tools in the green rail, upper right. Or mail cash and checks payable to: Jim Hopkins, 584 Castro St. #823, San Francisco, Calif., 94114-2594.


  1. You couldn't put some Hellboy horns on Dubow?

  2. You've got to say, Jim, that your contributors have a great sense of humor. Which really helps.

  3. It's been my impression that Jim's advertising numbers have really climbed since he started the blog. It seems that he consistently makes at least twice as much from ads as from readers. I don't think that was the case in the beginning.

  4. As in the paper business, the online money is in the ads. Just ask Google.

    Problem for papers is, they don't have millions of page views as Google does. If Google charges 10 cents for 100 or 1000 clicks, they're still going to get revenue rolling in because of the scale.

    A bigger problem is: if someone sees your ad but doesn't click on it, does it really count? That's another conundrum papers have to answer for with advertisers.

  5. Reinan is a very astute observer. (Hi, John!)

    My advertising income jumped considerably when I switched to text and image ads, rather than using text ads only.

  6. As a supporter, I click on an ad every time I visit...even though Google has stepped up its stalking.


Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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