Monday, August 29, 2011

Here's the new single-sponsor cold/flu website

Sponsored by Swiss drug company Similasan, the site was to launch today across Gannett newspapers and other websites. In a spot check of several sites, however, I could find only one example immediately, from The Cincinnati Enquirer. It includes content from The Indianapolis Star; New York's Poughkeepsie Journal -- and USA Today, drawn from that paper's own cold and flu page.

A screenshot from the Enquirer's:

Seen other examples? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.


  1. I love it! Bring on the revenue!!!!

  2. It's nice. Good job Gannett Digital.

  3. We need more ads for commemorative coins, hearing aids and penis enlargers. For the latter, a video showing how they work would really pack in the viewers, if not buyers.

  4. Up in Shreveport:|dnmiss|umbrella|2

    but big yawn. The content is old, not local, and, in some cases (the zinc lozenges) unproven by science. Besides, cold and flu season doesn't start until November in our region. I don't expect the content to change much, and I'm interested in just what traffic it gets. And sadly, I doubt the local sites will get any revenue credit.

  5. If I stumbled on this horribly designed page I would immediately click off. If this is the best we've got, we're in trouble.


Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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