Saturday, February 26, 2011

Sponsors | I've just received $100 in donations

Those gifts came via snail mail from readers in Virginia ($20), Oregon ($25), Florida ($25), and Ohio ($30). But with fewer than five weeks left, I'm only at 54% of my quarterly goal. The breakdown:
  • Reader donations: $736
  • Advertising: $1,412
I'm trying to earn $4,000 quarterly, through donations of $5 per reader, plus advertising sales. Please use the "Donate" tool in the green rail, upper right. Or mail cash/checks payable to: Jim Hopkins, 584 Castro St. #823, San Francisco, Calif., 94114-2594.


  1. Good luck with Jim, these are the same folks who never contribute to the United Way for a plethora of phony reasons.

  2. 1:44 I'm grateful for the generosity of my readers, and no donation is too small.

    As I wrote in a comment on Jan. 31, my blog income is significantly higher than industry averages for part-timers like me. Indeed, only a small percentage of bloggers make any money at all.

    For example, Technorati's annual State of the Blogosphere report for 2010, published in November, found that, "overall, 18% of bloggers reported a non-salary income from their blog in 2010, and the mean income reported was $9,985. Even among full-time blogging 'Corporates,' the mean income was well below $20,000, indicating that very few bloggers are making a living in the industry, but may instead view it as a slightly subsidized hobby. "

    Under Technorati's definition, a Corporate blogger is paid by a company for their work.

    Within the category of part-time bloggers, where I fall, the average annual income was even lower: $6,333.

    By comparison, last year, when I started seeking donations and advertising revenue only in late February, I made slightly more than $10,000.


Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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