Table shows revenue by segment, 2007 vs. 2010, in 1,000s; bigger spreadsheet shows revenue by segment for all four years, 2007-2010
But newspapers and other print businesses remain GCI's No. 1 source of revenue, albeit a smaller share. In 2007, for example, the company's approximately 100 newspapers, weeklies and magazines comprised 83% of the total $7.4 billion in revenue. Of that, 66% was print advertising, and 17% was subscriptions and other circulation.
Fast forward to last year, and print was still tops: 70% of GCI's total $5.4 billion in revenue came from the publishing side, last week's full-year 2010 financial report shows. The purely digital businesses, including CareerBuilder and ad-services firm PointRoll, accounted for just 11%. Even when you throw in digital revenues from the publishing and broadcasting segments, digital is still just 18% of the total.
Bottom line: For all the disparaging remarks made about print, it's still driving GCI's prosperity.
Earlier: GCI's revenue devil is in the details