I must have missed a memo on changes in how Gannett newspapers are covering the lucrative (from an advertising perspective) topic of health care, because I noticed these four "microsites" only today, after getting a tip from a reader:
MediResource, that offers consumer-level information, plus "targeted marketing" to patients, consumers, doctors and pharmacists.
None of this looks like traditional health care news, however. Instead, it's another example of the kind of shelf-stable information I fear Gannett may be substituting for locally produced news as the company looks for ways to deploy ContentOne in the future.
Does your website published one of these microsites? Is it about to? Let us know by posting a link in the comments section, below. To e-mail confidentially, write gannettblog[at]gmail[dot-com]; see Tipsters Anonymous Policy in the green sidebar, upper right.