Friday, August 22, 2008

How technology reorders the media landscape

My total monthly out-of-pocket operating costs for this blog: $40.

9 comments:

  1. Can you imagine what the cost would be if you actually had a Gannett employee managed this blog, like a journalist!!! This is why journalists will disappear. The world is changing around them and they don't see it.

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  2. Jim, how much profit did you make with Gannett Blog?

    Be careful with your answer; you may have to lay yourself off!

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  3. Value to Gannett employees: Priceless.

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  4. OK, I realize there is just nothing hipper right now than declaring journalism dead, but where is Jim get 90 percent of his "news''? From print journalists. I am not blind to what is happening around me, but I also know that vacant-eyed guy on C-Span is going to look pretty stupid every morning when his hands are EMPTY because there are no papers left, or op-ed pages for that matter.

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  5. Papers won't die ... yet. Due to the global financial situation the issue is overhyped. It is preparing newspaper publishers for times ahead and forcing them to get creative about their existence. At this point I am a strong proponent to cutting the fat out of the local newspapers and running them with strictly local information. Insert USAT in starting with section 2. It would avoid a TON of overlap, give USAT a larger audience, and actually make people feel as though they were getting more for their money than less. Why does Gannett need 84 of the same world/national stories on the same topic designed by 84 separate people and edited by at least another 84 people? Doesn't a bit of sense. This approach will allow the papers to spend more time and energy focusing on what is happening in their own backyards. Plus it might boost margins high enough that Gannett would let it's reporters take the time to do some good enterprise pieces. Just a thought...

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  6. How easy would it be to open up two pages in every paper every day for an enhanced state-by-state briefs package? We use the same one USAT runs - the enhancement is two half page ad slots that are sold nationally to the non-USAT audience.

    Of course, the way mama G does it, the sites would suck up the newsprint and corporate would suck up the revenue. 'Cause some things never change....

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  7. 10:55 PM: Actually, I think Jim gets most of his news from Gannett employees. And you may find this REALLY hard to believe, but we're not all print journalists.

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  8. "This is why journalists will disappear. The world is changing around them and they don't see it."

    I have a blog. I am a journalist. I get a lot of hits. I produce my own videos that appear on my blog and get a lot of hits as well.

    Whatcha got now?

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  9. What have I got 11:27? Nada, nothing, zilch. Just a couple hundred years of tradition and some wood fiber. The smile will come when whatever next new thing pops us and grabs the cojones of the bloggers and videographers and they quietly simper off into the bloggosphere.

    Maybe I'll even write a column about it in the 4-page wrapper for my edition of USAT.

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Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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