Monday, January 28, 2008

Pitfalls of publishing: Olsen Twins edition!

Update on Jan. 29: The ads have been taken down -- but only after I called the Olsens' company, Dualstar Entertainment, to ask why they were still up.

Remember those tacky Virginia Tech "Tiffany'' lamp advertisements I spotted on the Statesman Journal's website last month? Well, here's another good example of the downside of carrying online advertising served up without human intervention. I noticed two Google-provided text ads (screenshot, above) at the top of actresses Mary-Kate and Ashley Olsen's website. The one on the left links to a site for Peta, the very anti-fur activist group that's dubbed their latest target Hairy-Kate and Trashley Trollsen. The ad's link on the right, for an anorexia-related site, doesn't work anymore; it apparently sought to profit off Mary-Kate's reported battles with an eating disorder.

I can't imagine the Olsens want those ads on their site. (One of them's feeling enough heat already.) Yet, amazingly, I first saw them yesterday -- and they were still on the site as of a few moments ago. Hello? Anyone awake at Olsen Headquarters? (And, no, I'm not obsessed with the Olsens. Well, OK: maybe a little.)

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