First, executives at the advertising services subsidiary, PointRoll, made snickering references to their (evidently) small penises.
tap that ass -- that's about having sex with women. The campaign is called Tap That Ad.
For readers who aren't still in junior high school, PointRoll tells readers: "You want enhanced performance from your next campaign? Get personal. Get on their device. Get them to tap that ad."
In a letter yesterday on the widely read Romenesko blog, Des Moines Register reporter Clark Kauffman wrote: "Maybe it’s just me, but I would think some people, women in particular, would be offended by this, and that some advertisers -- including Amtrak, Hyatt and others now featured on tapthatad.com -- would not want to be associated with the phrase, "Tap that a**."
Jim Romenesko sought comment from Corporate's top publicist, Robin Pence, and said he would post her response, should he receive one. As I post this, I don't see anything from Pence.
Here are some other women who might want to weigh in: Gannett COO Gracia Martore; Chief Marketing Officer Maryam Banikarim, and PointRoll Senior Vice President Catherine Spurway-Hepler.