tag:blogger.com,1999:blog-8099437767970534324.post3301356709510294225..comments2023-11-05T06:26:51.316-05:00Comments on Gannett Blog: PointRoll | More lame humor from the frat houseJim Hopkinshttp://www.blogger.com/profile/16712746705871119746noreply@blogger.comBlogger41125tag:blogger.com,1999:blog-8099437767970534324.post-63095291481643672312011-07-12T15:08:55.652-04:002011-07-12T15:08:55.652-04:00It's advertising. Relax. There is nothing di...It's advertising. Relax. There is nothing dignified about advertising. Sure as hell makes more money than printing a bunch of self-righteous papers. <br /><br />The environmental impact of your craft should make you all ashamed. Go kill a tree in the name of journalism.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-29339585711675794012011-07-11T16:34:52.211-04:002011-07-11T16:34:52.211-04:00I find all this outrage over Poinroll's curren...I find all this outrage over Poinroll's current campaign very funny. Has everyone forgotten that Saradakis introduced the world to Pointroll via his "boys" - Fatboy, Towelboy, Badboy, etc.? Those images seem to be gone from their site now, but they were some of the most offensive images I had ever seen from a company. The truth is that Pointroll has a long history of edgy (or Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-58560453627616957312011-07-11T15:51:43.347-04:002011-07-11T15:51:43.347-04:00Jim, if PointRoll continues down this vulgar road ...Jim, if PointRoll continues down this vulgar road they're going to lose many more customers, I'm afraid. Who would want to be associated with the product when their campaign is so degrading to women?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-84071895279460417752011-07-11T07:15:12.093-04:002011-07-11T07:15:12.093-04:00A reader now tells me that PointRoll has lost half...A reader now tells me that PointRoll has lost half of its top 10 clients in the past few months, amid an exodus of sales staff and developers. Also, the reader says PointRoll has been missing budget for the past year.<br /><br />Can anyone confirm this information?Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-15816091426816874412011-07-10T13:49:25.261-04:002011-07-10T13:49:25.261-04:001:34 Outrageous. They are trying to control what w...1:34 Outrageous. They are trying to control what we say.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-61700165498153175272011-07-10T13:34:55.594-04:002011-07-10T13:34:55.594-04:00Monday morning email: All requests for personal or...Monday morning email: All requests for personal or corporate twitter accounts must go through Robin Pence, and all individual tweets must be signed off by a division president or higher.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-57374225910754440662011-07-10T11:48:50.232-04:002011-07-10T11:48:50.232-04:00Without specifically referencing this post, PointR...Without specifically referencing this post, PointRoll's Catherine Spurway-Hepler <a href="https://mobile.twitter.com/#!/Cat_Spurway/status/89364418684649472" rel="nofollow">tweeted</a> the following on Friday, the day I posted this item:<br /><br />"Is there no room for creativity & humor, only error? Why do we take ourselves so seriously?"<br /><br />The "error" in Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-90669449604124089222011-07-09T09:03:14.733-04:002011-07-09T09:03:14.733-04:008:54 How could it be the same and yet different?8:54 How could it be the same and yet different?Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-52509292523339465302011-07-09T08:54:33.048-04:002011-07-09T08:54:33.048-04:005:04 here
I thought the issue was whether it was o...5:04 here<br />I thought the issue was whether it was offensive, especially to women? Whether it's smart/clever/original is a totally separate issue. <br />We need to separate the two:<br />If it contained all the same/similar elements but done in a smart/clever/original way would you still be upset by it?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-18122667400390289582011-07-09T02:36:00.614-04:002011-07-09T02:36:00.614-04:00Jim's right. It's not that clever an ad, w...Jim's right. It's not that clever an ad, whether it's "edgy" or not. It's just sort of lame, and that's a much bigger problem than being offensive or not being offensive.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-58030070948542318852011-07-08T17:27:14.926-04:002011-07-08T17:27:14.926-04:005:04 Raunchy? Provocative? Edgy? Great.
But coul...5:04 Raunchy? Provocative? Edgy? Great. <br /><br />But couldn't we at least be smart/clever/original about it?Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-71470370116336113772011-07-08T17:19:05.421-04:002011-07-08T17:19:05.421-04:00In Wisconsin, we don't get it. "Tap that&...In Wisconsin, we don't get it. "Tap that" here usually means a keg of beer.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-85351974624126034792011-07-08T17:11:05.890-04:002011-07-08T17:11:05.890-04:00Heralding from 70's counter-culture, I'm n...Heralding from 70's counter-culture, I'm no uptight mainstream consumer even at my "advanced" AARP-like unrehirable age -- but this "Tap That Ad" campaign just has no class.<br /><br />It's crass. It's sexist. It's trivial. And wins the Most Poorly Designed award -- most likely the product of some thinly experienced, minimum-wage sweatshop consolidation Craig Seviernoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-67474092665449878162011-07-08T17:04:11.537-04:002011-07-08T17:04:11.537-04:00This doesn't bother me in the slightest and I ...This doesn't bother me in the slightest and I think the amount of attention Jim is giving it here is a bit much. <br />Raunchy humor is kind of the norm now, and we can't afford to cater to the stodgiest because, frankly, they're generally older with declining buying power. <br />I'd only be concerned if advertisers were worried/offended and I'm assuming stuff like this is runAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-35306251797287170852011-07-08T16:58:38.653-04:002011-07-08T16:58:38.653-04:00And my jimmy runs deep, so deep
So deep put her ad...And my jimmy runs deep, so deep<br />So deep put her <i>ads</i> to sleep...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-51925242470130284212011-07-08T16:54:00.219-04:002011-07-08T16:54:00.219-04:00I'm confused.
Does PointRoll want me to cli...I'm confused. <br /><br />Does PointRoll want me to click on mobile advertising using my junk?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-48858881977633096592011-07-08T16:49:39.602-04:002011-07-08T16:49:39.602-04:00Should you need to protect a copy of your work, be...Should you need to protect a copy of your work, be sure to purchase a storage device and:<br /><br />"Back that ad up!"Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-43534416921952348942011-07-08T16:38:22.084-04:002011-07-08T16:38:22.084-04:00We need advertisers and readers to tap those verti...We need advertisers and readers to tap those verticals. Because if they don't, layoffs are all within reach at Usa Today.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-9535427528332480512011-07-08T15:35:17.891-04:002011-07-08T15:35:17.891-04:00Jim, you should follow Pointroll more closely. Thi...Jim, you should follow Pointroll more closely. This is old news. Also, have you seen the tattoo parlors they do at every media event? Digital culture is definitely different than print. Like it or not....it's an edgier sophmoric crowd in general...made up of mostly under 35 year olds.<br /><br />Pointroll and newspapers could not be any more different...so stop trying to compare the digital Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-48292585013445642852011-07-08T14:29:20.146-04:002011-07-08T14:29:20.146-04:00I think Marketing is missing a great opportunity. ...I think Marketing is missing a great opportunity. Let's combine the Pointroll and Gannett tagline's into one powerful, companywide message:<br /><br />"Tap That Ad...It's All Within Reach"Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-72711147464447182372011-07-08T14:11:41.810-04:002011-07-08T14:11:41.810-04:00In the true spirit of Hunkeism, Banikarim writes t...In the true spirit of Hunkeism, Banikarim writes those "On the Road" e-mails so she can very deftly take credit for what's been done.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-40482688774599795232011-07-08T14:00:31.781-04:002011-07-08T14:00:31.781-04:00I am Not 12:12 but her on the road went Out this w...I am Not 12:12 but her on the road went Out this week and I deleted it. We get too many damn emails and that is an awful way to ge my attention.<br /><br />I personally am not Bothered by the tap that ad campaign. I am a female younger than 40 and of the pop culture/tech savvy generation. You will find many ad buyers around my age and younger and I bet they are not offended and like it. It made Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-45226102954917268972011-07-08T12:36:31.792-04:002011-07-08T12:36:31.792-04:0012:12 For real?! When did that newsletter go out?12:12 For real?! When did that newsletter go out?Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-74648080470974258292011-07-08T12:16:07.523-04:002011-07-08T12:16:07.523-04:00My ADaconda don't want none....baby got backsl...My ADaconda don't want none....baby got backslash?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-66758792647932904452011-07-08T12:12:01.564-04:002011-07-08T12:12:01.564-04:00@9:30 am: Actually, the ad campaign made into Mary...@9:30 am: Actually, the ad campaign made into Maryam's On the Road email that just went out this week! Here's her cheery message:<br /><br />This month we are featuring a good cross-section of what we do at Gannett. We go from The Des Moines Register's Annual Great Bike Ride Across Iowa to KSDK viewers speaking their mind on video to the launch of PointRoll's Tap That Ad campaign Anonymousnoreply@blogger.com