Friday, March 04, 2011

Smackdown: 'It's all within reach' vs. 'Be inspired'

[Interesting justaposition of top stories on USAT's media page]

Gannett's not the only company shifting its corporate image, according to USA Today. The National Pork Board today replaced its decades-old ad campaign with a new message. Out: "The Other White Meat." In, "Pork: Be Inspired."

Ceci Snyder, the board's vice president of marketing, said: "We want to increase pork sales by 10% by 2014. To do that, we needed to make a stronger connection, a more emotional connection to our product."

12 comments:

  1. Yeah, I really want an emotional connection to my pork chop or that greasy bratwurst I'm about to chomp into.

    Is Ceci Snyder related to Robin Pence?

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  2. Have you hugged your chop or your ongoing transformational strategy today?

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  3. If you really want to create an emotional connection for the pork folks, try this:

    "Pork. It's Where Bacon Comes From."

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  4. Those headlines running together are precious. Why the heck didn't the presiding editor at least separate those two pieces? Or, package them under a common headline: Putting Lipstick on a Pig; or, Piggish Companies Reach Out.

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  5. Or how about: Oink If You Like Gannett?

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  6. This comment has been removed by a blog administrator.

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  7. G A N N E T T
    "The Other White Meat"

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  8. G A N N E T T
    Porking All Subscribers Within Reach

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  9. G A N N E T T
    "Pork You"

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  10. G A N N E T T
    "Reach Around and Grab"

    Or known as RAG! Nice work Robin Pence. This is almost as good as the work you did at Sprint!!!

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  11. You may want to consider the possibility that the proximity of the two heads was a veiled act of insubordination by a Web editor with an appreciation for subtlety.

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  12. My companion read the new slogan out of the paper, and my response was, "Pork and beans wired? I don't get it." The ears aren't what they used to be ...

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