Gannett's not the only company shifting its corporate image, according to USA Today. The National Pork Board today replaced its decades-old ad campaign with a new message. Out: "The Other White Meat." In, "Pork: Be Inspired."
Ceci Snyder, the board's vice president of marketing, said: "We want to increase pork sales by 10% by 2014. To do that, we needed to make a stronger connection, a more emotional connection to our product."
Yeah, I really want an emotional connection to my pork chop or that greasy bratwurst I'm about to chomp into.
ReplyDeleteIs Ceci Snyder related to Robin Pence?
Have you hugged your chop or your ongoing transformational strategy today?
ReplyDeleteIf you really want to create an emotional connection for the pork folks, try this:
ReplyDelete"Pork. It's Where Bacon Comes From."
Those headlines running together are precious. Why the heck didn't the presiding editor at least separate those two pieces? Or, package them under a common headline: Putting Lipstick on a Pig; or, Piggish Companies Reach Out.
ReplyDeleteOr how about: Oink If You Like Gannett?
ReplyDeleteThis comment has been removed by a blog administrator.
ReplyDeleteG A N N E T T
ReplyDelete"The Other White Meat"
G A N N E T T
ReplyDeletePorking All Subscribers Within Reach
G A N N E T T
ReplyDelete"Pork You"
G A N N E T T
ReplyDelete"Reach Around and Grab"
Or known as RAG! Nice work Robin Pence. This is almost as good as the work you did at Sprint!!!
You may want to consider the possibility that the proximity of the two heads was a veiled act of insubordination by a Web editor with an appreciation for subtlety.
ReplyDeleteMy companion read the new slogan out of the paper, and my response was, "Pork and beans wired? I don't get it." The ears aren't what they used to be ...
ReplyDelete