Gannett's not the only company shifting its corporate image, according to USA Today. The National Pork Board today replaced its decades-old ad campaign with a new message. Out: "The Other White Meat." In, "Pork: Be Inspired."
Ceci Snyder, the board's vice president of marketing, said: "We want to increase pork sales by 10% by 2014. To do that, we needed to make a stronger connection, a more emotional connection to our product."