[New logo and tagline replace familiar "G" logo]
In a new story, CEO Craig Dubow told USA Today that he wants the brand trade campaign to get "advertisers and others to see that Gannett properties attract local and national audiences," via different media, including the Internet, smartphones and tablet computers such as Apple's iPad.
To help make that point, the company's properties -- including USA Today -- will begin to prominently identify themselves as part of GCI, USAT says.
The campaign starts Monday. Today's announcement confirms recent Gannett Blog speculation.
As part of the campaign, GCI is introducing the tagline, "It's all within reach." Promotions will include the company's new logo in the Verlag typeface, replacing the long-used image of the letter "G" superimposed on a globe, seen below: