Wednesday, February 02, 2011

Appleton | Building sales by building Matthews

In the run-up to Sunday's Super Bowl, The Post-Crescent of Appleton, 30 miles southwest of ground zero for Wisconsin's Green Bay Packers, is publishing a seven-part profile of linebacker Clay Matthews -- with a twist. The installments appear on pages that, once assembled, form a one-of-a-kind poster. (Assembled version, above.) The final installment appears Saturday, the day before the game.

Appleton's circulation: Monday through Friday, 39,781; Saturday, 47,073; Sunday, 56,541. Here's today's front page:


Earlier: CareerBuilder brings back chimps for Super Bowl ad

Got a Gannett front page to recommend? Find it in the Newseum's page one database, then post a link in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.

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4 comments:

  1. Anonymous2/02/2011 1:23 PM

    That's a cool idea.

    ReplyDelete
  2. Anonymous2/02/2011 10:23 PM

    OK...who did they steal that idea from?
    It's Gannett - it has to be derivative.

    ReplyDelete
  3. Anonymous2/02/2011 10:24 PM

    Appleton has always been the most innovative paper in the Gannett group in that state. This is a great idea...

    ReplyDelete
  4. Anonymous2/03/2011 12:28 PM

    It is a great idea (except I never understood who would want a poster made out of newsprint), but let's see if this kind of top-notch work is possible with the design hubs.

    ReplyDelete

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