Wednesday, February 02, 2011

CareerBuilder | Monk-e-Maker keeps lawyers busy

As I suspected, CareerBuilder's turn-your-boss into a monkey application for its Super Bowl campaign is as annoying as those dancing Christmas elves -- so much, I was drawn more to the legal fine print that appears at the bottom of the online app:

"Please be advised that Monk-e-Makers created are not private messages and can be viewed and played by others on the internet. Under no circumstances will CareerBuilder be liable in any way for any content provided by a user in any Monk-e-Makers, including, but not limited to any errors or omissions in such content, or any loss or damage of any kind incurred as a result of the review and/or use of such content. By clicking continue you agree to the Terms of Use. Again, do check the detailed Terms of Use because that legal stuff just isn't monkey business."

Gannett owns a slim majority of Chicago-based CareerBuilder in a partnership with Tribune Co., McClatchy Co. and Microsoft. The employment site is a big piece of GCI's digital portfolio.


  1. My boss is black, so putting a monkey head on him is perhaps libelous, but certainly racist. Don't these ad guys ever think?

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  3. I picked a few deserving and well-know individuals: Kim Jong-Un, Mahmooch Ahmajehinamad, Hassan Nasrallah, Hugo Chavez.

    Something I found disturbing, though, about their monk-i-fied images: They had an odd kind of diginity that actually looked better than their usual form…


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