[Page 1 promo: RCA Dome deflation is bannered above flag]
The Indianapolis Star took a very visual -- and digital -- approach in today's package about yesterday's big community event: deflating the 257-ton, 200-foot-high roof over the RCA Dome, home to the Indianapolis Colts pro-football team. (The Colts are moving to make way for an expanded convention center. The domed complex, opened in 1984, also has hotels, bars and restaurants.)
The Star told the story with lots of visuals. That's what I would have done; by now, all the hard-news angles should have been hit. In addition to the print package, I saw online a well-edited video (embedded, below); two distinctly different photo galleries; plus an online refer box to 12 related posts on blogs.
I liked the gallery with a time-lapse sequence of 12 photos taken inside as the roof deflated. It got a big Page One promo in the full-width refer box. Now, here's that on-deadline video:
'Well, if we had the Star's resources...'
Indeed! With a bigger digital shop, your paper could come closer to matching what the Star just did. Indy's a big operation: well over 1,000 employees -- and growing, with the addition of one of the two new regional finance centers. Plus, Star Publisher Michael Kane leads Gannett's Interstate region of papers; HQ is in Indianapolis.
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Has anyone heard how the A/P, G/L side is going at the Indy site?
ReplyDeleteIt's going great But it is so very early.
ReplyDeleteMemo to file: service center may he in Indy but Publisher has nothing to do with it or any of the other hundreds of jobs coming to Indianapolis.
They don't don't have any "new" resources as far as I know.
Thank you for your response...do you know if they have been through a "close" yet?
ReplyDeleteJim, thanks for sharing this work. It just reminds everyone that there are tons of professionals who are employed by this company who do great work. It's just too bad that so much of it goes unnoticed by Corporate unless it has a "prize" attached to it.
ReplyDeleteNice work, Indy (from one of those NJ Group "whiners")