Tuesday, February 12, 2008

Rochester, Des Moines, Wisc., top penetration

The Democrat and Chronicle (left), Gannett's Wisconsin papers, and The Des Moines Register reached the most people in their direct market areas (DMAs) with their papers and websites, says the latest Scarborough Research data; they grabbed the first three spots in Scarborough's report, says Editor & Publisher. Citing the new data, the trade publication says 81% of Rochester adults read the paper or visited its site on a weekly basis.

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[Image: this morning's Democrat and Chronicle, Newseum]
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1 comment:

  1. TJ2/12/2008 3:55 PM

    And yet the Wisconsin papers are going through the same draconian cuts as everyone else, which doesn't exactly inspire confidence. I mean, how much more can the business side ask of the news side?

    ReplyDelete

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