Friday, May 17, 2013

Marketing | That was then, and this is now

"This is an exciting time to join Gannett. There’s a fundamental shift in the relationship between consumers and media today, and Gannett is leading the way in transforming how it serves the needs of consumers."

-- Emma Gilding, quoted in an Aug. 6, 2012, press release, when Corporate announced that she'd been hired as vice president of brand research and strategy, reporting to Chief Marketing Officer Maryam Banikarim. Yesterday, nine months later, she left that job, according to a Gannett Blogger. On her LinkedIn profile, she now lists herself as a "principle" at GildingBerry&co.

21 comments:

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    1. And, they were right. Anyone who knows how BBB works could see this one coming a mile away. The only surprise is this didn't happen six months ago.

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  2. Principle? I guess that makes their cheer-you-up guy the Chief Moral Officer.

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  3. As with "capital" (the place) and "capitol" (the building), the words "principle" (a fundamental truth or proposition) and "principal" (a person) are often mistakenly interchanged.

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    1. She's now updated her profile to say that she's a Creative Strategist.

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  4. Paging Reggie Murphy....

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  5. Move over LSC, Dolores Pinto to the rescue!!!!!!

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  6. Another high paid executive departure. I wonder if Jim ever contacts those former execs to get their take on the company. Surely there must be some with good dirt to dish.

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    1. The answer, of course, is no. He does not.

      Nine months ago, Jim was earning pennies a day for doing little to no research. Nothing has changed.

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  7. Smart woman. Got a nice fat paycheck for nine months, but saw no hope for the company and moved on. Departures like this should serve as a barometer for GCI stock watchers, much as insider buying and selling do. People of talent want to work for companies that have a future and visionary leaders. Gannett has neither.

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    1. In addition, people of talent want to work with and for other people with actual talent for what they were hired to do, strategic management acumen, intelligence, leadership and communications skills, respect for others, humility, and basic common sense. None of that exists in the board room of Gannett. You better sell before Q3.

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  8. Like so many at Gannett historically, she was a VP that reported to a Chief (or Senior VP). 2 chiefs to do one job really. Instead of ONE Senior VP or ONE VP to lead the efforts. Both combined is a low ROI with a very, very high salary and perk cost to Gannett. Not good. I remember working for Gannett in HR at Corporate and there were once 5-6 VP's reporting to one Senior VP (Clapp) with a totla staff of about 30. Same ole same ole today.

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  9. When will someone wake up and realize talented staff are leaving Gannett because of Banikarim. Even her cronies that she keeps hiring. Now lets make way for her defense that its all the ex marketing staff pointing fingers at her.

    And yes, THEY ARE RIGHT. And while the marketing door continues to revolve, Banikarim has nothing to her credit after two years except for regurgitating what was done by Pence, Lavington, Cassidy, Cristiano, Piero and Wilkes.

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    1. WILKES? You must be joking. That guy did not do s**t while he was there.

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    2. 6:18 please don't tell us that's your list of past top marketing talent. You're being sarcastic right?

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    1. This comment has been removed by a blog administrator.

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  11. That girl was not fired?

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    1. No, she left on her own.

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  12. Speaking of LinkedIn:
    http://www.linkedin.com/pub/maryam-banikarim/0/671/737?trk=pub-pbmap

    Over 500 contacts.
    Only 1 recommendation...hmm.

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    1. Sounds about right....

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Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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