Corporate announced yesterday that it had hired a new ad sales executive: Emma Gilding, whose title is vice president of brand research and strategy, will report to Chief Marketing Officer Maryam Banikarim.
In a buzzword-heavy statement, Corporate said: "Gilding will be responsible for delivering forward-looking consumer, brand and market insights that will help drive the growth of Gannett’s businesses. She will also work closely with Gannett’s advertising partners to provide key knowledge to help solve their challenges and meet their objectives."
Banikarim was quoted as saying: "Her expertise and thought leadership will be instrumental in further evolving our businesses and helping our advertisers reach their goals."
In other words, apparently, Gilding will provide research on consumers that Corporate hopes will gin up more advertising revenue.
Earlier: Mellon named SVP of national ad pricing.
[Photo: Citybizlist]
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| Gilding |
Banikarim was quoted as saying: "Her expertise and thought leadership will be instrumental in further evolving our businesses and helping our advertisers reach their goals."
In other words, apparently, Gilding will provide research on consumers that Corporate hopes will gin up more advertising revenue.
Earlier: Mellon named SVP of national ad pricing.
[Photo: Citybizlist]
"TIME," 2001
ReplyDelete" .. Gilding, 32, spent her undergraduate days studying behavioral science and theatrical performance in London. She took a liking to video, and after wandering into advertising, made consumers the stars .."
Read more: http://www.time.com/time/magazine/article/0,9171,167575,00.html#ixzz22rRSPN7K
Res ipsa.
Another short-termer collecting paychecks and bonuses who clearly sees this as 12-18 months of play to see what sticks to the wall. Consequences be damned.
ReplyDeleteShe'll be on to another gig by then. Nice work if you can get it.
10:02 can you give several example of others who have left by choice in less than 18 months?
DeleteAnother senior level position at Gannett filled with yet another white female. Now that's diversity.
ReplyDeleteAmazing how often we hire an senior ad/marketing exec and they just disappear into the woodwork while providing no value to readers or advertisers. It's the most bizarre organization I've ever seen.
ReplyDeleteJim I find your use of "gin" enlightening. You really are biased aren't you? What for profit company doesn't use research to generate revenue. Maybe you should come clean about why you despise Gannett. Friends in marketing know
ReplyDeleteI wish Gannett good luck in figuring out how to provide value to advertisers when the entire industry has moved to low cost ad networks and ad exchanges.
ReplyDeleteGannett is way too top heavy at corporate office. The next round of layoffs should start and end at HQ.
ReplyDeleteThis is yet another attempt to chase what is turning out to be a mere sliver of a category -- ads linked to content. Instead we should be selling USA TODAY, the experience, the brand, the news source.
ReplyDeleteFor all the cynicism, people read USAT everywhere everyday. If that cannot be sold, no amount of marketing will help. Hire salespeople, not social scientists!
@11:44 . . . it's a Presidential Election Year. The use of the phrase "gin up" is entirely appropriate.
ReplyDeleteIn fact, George Washington's Distillery isn't too far from Gannett HQ. Might make a nice road trip.
http://www.mountvernon.org/visit-his-estate/plan-your-visit/distillery-amp-gristmill
More proof Banikarim hasn't a clue what talent is reguired to spur ad growth.
ReplyDeleteBanikarim is a PR person. Nothing more. Should not be charged with ad sales.
Martore, how much hiring are you going to allow before you realize you need DIGITAL ad sales talent and leadership, NOT more empty 'branders".
Oh for crying out loud. Spend two seconds and google something if you have no idea what it means before you start typing and prove you don't read enough:
ReplyDeletehttp://www.word-detective.com/2010/03/gin-up/
Just what we need for the under represented vice presidential staff.
ReplyDelete11:44 missed the point: I'm drawing attention to the sort of corporate gibberish that good journalists avoid using.
ReplyDelete@3:23 . . . I'll see your Word Detective, and raise you a Phrase Finder. From the UK. The people that claim dominion over the language.
ReplyDeletehttp://www.phrases.org.uk/meanings/ginned-up.html
Banikarim's 37th lap dog. Sit. Stand up. Roll over. Bark. Spend your days realizing you've made a big mistake. Find a new job. Run out the door as soon as you can knaw through the leash.
ReplyDeleteTo be fair 5:58 she did get rid of some massive underachievers.
DeleteAnd replaced them with new underachievers.
DeleteAnother out of work "president" of her own consulting firm.
ReplyDeleteBanikarim is assembling one heck of a Buzzword Bingo team.
ReplyDelete1:44 Here's a Forbes story from about the short shelf life of CMOs and their direct reports. It's a bit dated from 2009. If anything, turnover continues to accelerate:
ReplyDeletehttp://www.forbes.com/2009/05/15/cmo-turnover-dilemma-cmo-network-dilemma.html
Another hard charging executive steeped with experience and deep contacts. The ad dollars are going to be piling in really soon.
ReplyDeleteAnd I thought reporters and editors were the only wasteful things on the balance sheets!
The Britiish accent makes the bullshit actually sound a bit more like intelligence. Pip pip cheerio.
ReplyDeleteAnother hard charging executive steeped with experience and deep contacts. The ad dollars are going to be piling in really soon.
ReplyDeleteAnd I thought reporters and editors were the only wasteful things on the balance sheets!
For crying out loud, does it take a vice president to research brand extension possibilities? Wouldn't a really smart analyst or mid-level brand manager do the trick? Most companies throw ideas up against the wall to see what sticks. Gannett throws vice presidents, and so far I haven't seen anything stick. The stock price says it all.
ReplyDelete9:15,
ReplyDeleteWe do not discriminate when it comes to senior level positions within this company. All people are welcome to come aboard and do absolutely nothing. Country of origin makes no difference.
Where are all the sales people? Enough with the branding bullshit. Enough empty suits.
ReplyDeleteRevenue people, revenue!!!
Go to San Francisco and pluck a few digital people who know how to build an ad network, do revenue sharing deals, and figure out the national advertising industry has changed.
Nobody gives two cents about your brand intelligence in a sales pitch.
Gracia, there is some sound advice. Listen up.
Fire all these empty marketing suits and hire an executive with digital talent and sales acumen.
Banikarim has not hired a single effective sales executive.
Lame hire.
ReplyDeleteWhat an insult to the thousands of people, talented journalists, who lost their jobs. Martore, no CEO should allow all this BS hiring to continue, while thousands are shown the door.
I had high hopes for Martore as CEO. But she's disappointed me in allowing all these empty suit hires.
Hocus Pocus. Shades of Hunke. Maryam should not be allowed to continue hiring theorists or dead poets society matrons.
ReplyDeleteExactly what has Banimarim done in 15 months ... Besides hire out if work and unqualified "marketing" geniuses ... who go on to do nothing just like her.
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ReplyDelete4:14 USAT has never had any great marketing folks before. Going out for drinks with the publisher's wife or the publisher's number two didn't make you a genius.
ReplyDeleteUse that kind of language/gibberish in a news story and editors will ask the reporter, "what does this mean?" I guess it's OK when that same wording shows up in a press release from corporate.
ReplyDelete@ 6:45 AM... It should at least get you a few free drinks. There, in fact, is the genius!
ReplyDeleteAt least we know what all of the downsizing is paying for ... more executives in McLean. Because that's just what Gannett needs to turn things around. Forget more boots on the street reporting actual news.
ReplyDeleteTwit twit cheerio!
ReplyDeleteI'm sure there is added value here. I'm not sure what kind, or to whom.
ReplyDeleteBanikarim continues to build her little empire in NY out of sight and under the radar -- doing nothing except her usual self promotion.
ReplyDeleteMaryam is getting the Spice Girls back together.
ReplyDelete