They are "news localistas," "sports analysts," "news challengers," "news digerati," and "news omnivores," Chief Digital Officer Maryam Banikarim wrote recently on The Huffington Post.
Sunday, February 10, 2013
22 comments:
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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Just what Gannett employees need, MORE BUZZWORDS!
ReplyDeleteAnd whichever the reader happens to be, he's going to find that info for FREE.
ReplyDeleteWhy not compare news consumers to drivers?
Most use "free" (digital)transportation that they pay for indirectly with taxes (pop-up or analytic ads).
But some will use toll roads (print, premium digital subs).
Banikarim's "Five Segments of US News Consumers" has analytic Flavor of the Month written all over it.
Remember POSSLQ? Soccer Mom? Hockey Mom? NASCAR Dad? If Republicans make a comeback in the 2014 elections, it will no doubt be due to "NRA Voters".
In the words of Alan Parsons: "It's all Psychobabble Rap to me".
So after "a survey of 3,000 American adults, 14 focus groups, 16 ethnographies and over 50 discovery workbooks," what do we now know?
ReplyDelete"We must provide local relevancy, program news specifically for different platforms, drop the gender stereotypes and stay aware of the way people consume news experiences. We need to give consumers the news they want -- when and how they want it."
Anybody wanna bet you could dig up that quote verbatim from a 30-year-old issue of Newswatch — or E&P?
Plus ça change...
Sooooo, part of our marketing plan is to create content for other peoples' free sites. Content with no Gannett link-back and only one Gannett mention?
ReplyDeleteWould somebody believe her hype and PLEASE 'snatch' Maryam away from us for their marketing team?
Blue Balls Banikarim on her self-serving-I'm-smarter-than-everyone-else-look-at-me-look-at-me promotional tour once again. I would guess that she had absolutely NO involvement with conducting this research. What's more, we know she didn't write this article. When was the research actually conducted? You know it's suspect when they don't mention it the time frame. Must have been 2-3 years ago. There isn't anything new in here that anyone in the media business doesn't already know. Thanks for nothing Blue Balls Banikarim. We appreciate ya!
ReplyDeleteThose that can, do.
ReplyDeleteThose who can’t, write articles of little consequence, seek media stories about themselves and build purpose walls.
Time Banikarim demonstrated her worth TO Gannett for its investment (more so given her Freudian Blue Balls moment), else she should hit the road – and, that doesn’t mean more company paid boondoggles.
Rome continues to burn and Banikarim is still trying to figure out Gannett’s strengths, and who uses it.
ReplyDeleteWhat’s next, a jingle*…
Newspapers
Gannett Newspapers
What kind of people use Gannett Newspapers
Local Readers
Sports Readers
Readers who are Skeptical
Readers who like Digital
Even Readers who are Omnivores
Use Newspapers
Gannett Newspapers
The newspapers people love to use.
*(with apologies to Armour hot dogs)
Banikarim hired a researcher (friend) and then had to find use for her. Then she had her PR agency find a way to spin this so she got some much-desired publicity. Did anyone at Gannett (Martore) agree to run this in a competitor's publication?
ReplyDeleteSo many things wrong with this "marketing spin" concocted by Banikarim herself.
Every time I hear the name Maryam Banikarim, I am tormented by the reminder of her habitually annoying inflection beginning each sentence with "AM". "AM-AM-AM", like an annoying alarm clock.
ReplyDeleteNext, more appearances as a savvy marketing expert at warm weather conferences. Let's hope she flies coach.
ReplyDeleteStill awaiting the 5 things she's done for Gannett bottom line.
ReplyDeleteAt least she was smart enough to publish it on HufPost and not on Gannett where nobody would see it.
ReplyDeleteBut " We must provide local relevancy, program news specifically for different platforms, drop the gender stereotypes and stay aware of the way people consume news experiences. We need to give consumers the news they want -- when and how they want it." Gannett papers are already failing there, and they won't improve by cutting staff and experience.
Even on HuffPost this dribble only got 5 responses. None were flattering.
DeleteSo she's still here. My prediction was wrong. I lose. No beer for me.
ReplyDeleteShe's now a master media sage ? Yea, right.
ReplyDeleteBanikarim was so uninvolved in the research that she couldn't even present it to the staff. She had to bring-in two people from the research firm to do the honors. They also discovered USAT is for business travelers. What a waste.
ReplyDeleteI remember someone telling me about this project when it was going on about this time last year. And they are just now sharing the results? Isn't it kinda of old by now with all the changes going on in this business and with consumers?
DeleteBanikarim spends a lot of money on so much nonsense. All while talented journalists get the boot.
ReplyDeleteWhere is Kramer?
Asleep and snoring loudly in the office next to Martore.
DeleteWtf? Really.
ReplyDeleteThe question really should be Where's Callaway? Talk about being detached. This guy doesnt know who 20% of his reporting staff is. People are calling him Disengaged Dave.
ReplyDeleteMaybe Banikarim should become a journalist. She pretends to be a marketing whiz, so it wouldmbe much of a stretch to fail at something lse.
ReplyDelete