Friday, December 21, 2012
12 comments:
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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Yes, it has an engine. Gannett is the engine to deliver your mail, once the U.S. Postal Service is abolished.
ReplyDeleteStart a Dead Pool. What goes first? Print, or Saturday home mail delivery?
ReplyDeleteThen consider: The Postal Service already delivers many print products, such as Buyer's Edge, Red Plum, weeklies and financials.
Buyer's Edge and Red Plum come to your local postal facility already addressed and sequenced for home delivery. The Wall Street Journal labels home delivery for carriers.
Your favorite print purveyor has already convinced its remaining consumers that they should pay more for a diminished product. So why not put out an AM "Early Edition" available only in racks and stores, and give the home delivery product - addressed and sequenced - to the post office for PM delivery.
No carriers. No distribution centers. No DC PERSONNEL. No wet papers in the driveway.
Tempting, no?
Redplum has been moving away from USPS for several years. Their flyers are now included with TMC (total market coverage) publications delivered door-to-door, at least in my part of New Jersey.
DeleteThat's easy.
DeletePrint will die well before Saturday USPS delivery.
Not just because it's almost dead already.
But also because mail recipients are also voters, and if they lost their Saturday mail service they would hold it against incumbents.
Red Plum is owned by Valassis, which recently cut such a screaming deal with the Postal Service that newspapers are STILL complaining.
DeleteYou may be delivering Red Plum locally but that's likely just a convenience, the same way the Wall Street Journal now has some Smart Source coupon inserts (WSJ and Smart Source both being owned by News Corp).
Mass advertisers will use any distribution platform favorable to them, including newspapers, clicks on Google, and the Postal Service. Print has to figure out how to better compete.
No carriers? Who would get the AM edition to those stores and put them into the racks? Hmmmmmmmm?
ReplyDeleteIn its time it was a well oiled machine like Gannett.Now it's a piece of JUNK LIKE GANNETT
DeleteWhat racks? Here in Asheville they are pretty much gone. I'm talking about the racks not circulation!
DeleteCertainly more interesting to look at than the top of the fold of page 1 of USA Today. God that newspaper has gotten ugly.
ReplyDeleteTe pedestal is in better shape than 90% of the ones on the street in my area now.
ReplyDeleteWish it were a commode, not an engine, upon that honor box pedestal.
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