Thursday, September 20, 2012

USAT | A Q&A with website's global design team

When USA Today decided to redesign its website with its print edition for the paper's 30th anniversary, it chose an international team of designers in the U.S. and abroad, according to Poynter Online, which posted this question-and-answer on how it all came together.


  1. So USA Today hired a Stockholm company to redesign America's paper?

    It's like the US Olympic committee hiring a chinese firm to make the US team uniforms.

  2. Gannett is a worldwide company, with extensive U.K. operations, so it's not surprising that its systems and people would reflect that.

    A Danish company provides the newspaper division's front-end/word processing system.

    Historically, Germans manufactured the paper's presses.

    The company's chief marketing officer was born in what is present-day Iran.

  3. Too bad they can't blame Presto on outsiders.


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