As USA Today counts down to the full launch of its new beta website, check out the prime real estate on its homepage. Today, long after the close of major stock markets Friday afternoon, the site continues to devote mucho space to three stock indexes on the far-left side of the page. News-wise, it's stale. (See screenshot, above.)
Even the bible of financial news -- The Wall Street Journal -- drops the Dow Jones Industrial Average, NASDAQ, and S&P 500 from its weekend homepage. Ditto for the other national daily, The New York Times.
Indeed, everyday, USAT's non-beta homepage wisely relegates those stock indexes to a far, far smaller spot on the right-hand side. For that matter, one wonders why the beta site gives such prominent play to stock market figures even when markets are open.
Given all the resources devoted to sports, wouldn't it make more sense to devote that beta site space to, for example, current game scores? Or -- shudder -- maybe a paid advertisement could go there?
How could USAT make better use of this beta space? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.