[USA Today Tower, with logo sign highlighted]
Simply changing USA Today's logo in the print and digital editions is relatively cheap, once the company pays the design consultant for their work.
Related: Design critics take aim at paper's new logo.
Anyone care to hazard a guess on the size of the final bill? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.