Monday, July 09, 2012

Payne on whether USA Today will erect a paywall

"The current plan is to stay with an 
ad-supported model."

-- Chief Digital Officer David Payne, speaking to MediaPost for a recent story about USA Today's plans for mobile devices. Much of the rest of Gannett's newspapers are now switching to paywalls.
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4 comments:

  1. Exactly what does this guy do all day? Is this an actual job?

    ReplyDelete

  2. He does PR, which is the primary requirement of any SVP or C-fillinpositionhere-O.

    Any competence in the actual job is strictly coincidental, and based almost entirely on lower-level employees.

    ReplyDelete

  3. Makes sense. Local news is valuable but national/world /entertainment/sports news aggregators are a dime-a-dozen. Even my fridge can post RSS feeds.

    ReplyDelete

  4. He is re-shaping our digital future.

    ReplyDelete

Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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