In his appearance yesterday with Howie Kurtz on CNN's Reliable Sources, new USA Today Publisher Larry Kramer said:
"I think we're going to have to move toward more pronounced voices. One of the definite changes in media in the last few years -- great media brands have become much more a compendium of multiple voices, not just one voice. I think both USA Today and CNN for a long time concentrated on the news being the voice. Now, I think with Twitter and with all the different ways news is disseminated, people are looking for a little bit more of an interesting take on this story."