U.S. newspapers President Bob Dickey says he just bought "thousands" of iPhone 4s and other mobile technology gear for Gannett's 81 community dailies. Collectively, they employ perhaps 2,500 journalists, including copy editors, reporters and all other positions.
Now, thousands is an impressively big-sounding but not very precise number. Are we talking 2,000? 10,000? 20,000?
And what's the breakdown on expensive vs. cheap for a company famous for cutting costs?
Following are the lowest retail prices (excluding monthly service charges) for a sample of devices mentioned in yesterday's memo.
How many of each do you suppose Dickey really bought?
_____ iPad 2: $499
_____ iPhone 4s: $199
_____ MiFi hotspot (Verizon): $49.99
_____ iCable dock cable (Monster): $24.95
[Graphic: Dickey as one of those annoying dancing elves]