[Screenshot shows video still of writer Paul Daugherty]
The Cincinnati Enquirer has launched a new promotional campaign through videos on local cable TV and YouTube that feature reporters talking about why they do what the do.
"The goal of the campaign," says the Poynter Institute's Jeff Sonderman, "is to show confidence, inspiration and passion from the real people who make up the Enquirer," according to Mark Woodruff, vice president of market development.
Sonderman continues: "The company wants the public to see it is serving an important and active role in the community, that it offers value to consumers and advertisers, and is enthusiastic while going through a transformation."
Related: one of the videos, featuring sports writer Paul Daugherty.