1. Drawn by heavy promotions and earlier-than-ever opening times, shoppers swarmed the malls on Black Friday weekend and handed retailers a good start to the holiday season.
2. Spurred by aggressive promotions from retailers, American consumers opened their wallets over the holiday weekend in a way they had not since before the recession, setting records in sales and traffic.
3. Retail sales broke records during the Thanksgiving weekend, giving a needed boost to a long-suffering economy and raising retailers' hopes for the best holiday shopping season ever.
4. Retailers were cheered that their mix of deep discounts, early openings and website investment produced a strong start to the holiday season. Now, they're plotting more price cuts to keep wary consumers interested for the rest of the key retailing period.
5. Shoppers lured by deep discounts and early store openings sent sales over the four days starting on Thanksgiving soaring 16.7% over the same period a year ago to $52.4 billion, according to the National Retail Federation.
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