Monday, July 25, 2011

USAT | Here's Singer on 'future of big media'

Singer
Named today to the newly created USA Today position of vice president of business innovation, Scott Singer spoke briefly to business channel CNBC on Nov. 19, 2009, during the depths of the Great Recession.

Mostly, he discussed issues around TV broadcasting and Comcast's then-unfolding purchase of NBCUniversal. Here's the video. There's not a whole lot of insight here. But USAT employees might be interested in hearing and seeing their newest VP.

12 comments:

  1. Hey, isn't this the guy who does the NY Lottery tv commercials? "The next Powerball Jackpot drawing is (inserted stilted audio) X million dollars!"

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  2. So lets see. We hired a banker with an m&a background to help accelerate business initiatives that have already failed to gain any traction under current leadership appointed almost a year ago to do the exact same thing. Makes no sense to me, unless this piece of the puzzle is a sign that usa today will either be put up for sale or broken up as a separate entity from the mothership.

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  3. I suspect Hunke met this guy in a NYC bar, liked his schmooze factor and created a job out of thin air. Must be nice playing with house money, eh Dave? We would have been far better off if you had just stayed in Detroit.

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  4. I'm a former USAT-er who thinks that breaking away from the mothership would be the best thing for the long-term health of the brand. Of course, you'd also need to jettison about 3/4 of current management, including Hunke, but that's a separate issue.

    Ma and Pa Gannett do not know how to run a national-level media vehicle. The repeated placement of former local-media management in charge of USAT -- and the lousy results obtained -- is testament to their inability to understand that the square USAT peg won’t fit into the round USCP hole. USAT operates in a far different market than any of GCI’s local properties, against (predominantly) different competition and mostly different rules. Yet the cadre of up-through-the-markets management keeps approaching USAT like a larger version of the community papers. That doesn’t work, and you see the evidence daily.

    So, sure, sell the thing to a company who will dump Hunke and turn things around. Its been a while, but I’d love to return once an adult is in charge.

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  5. So Ruddman Davis went out and hired someone to do his job. Hey duuuuuude, I want your surfing expertise.

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  6. We all need to get the hell out of this place. It's really that simple.

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  7. Another clown for the circus.

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  8. If this guy were any kind of playah, he wouldnt be coming to usa today or working for a pretender like rudderless davis.

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  9. Not a whole lot of insight. Now we know why he was hired.

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  10. Reminds me of Yogi the Bear's sidekick, Boo-booh.

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  11. Scott, where are you Scott? Why don't you reply to my email anymore Scott? What, you don't have a Gannett email address anymore? What? Where are you Scott?

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  12. For what it's worth, his LinkedIn profile shows he's still at USAT.

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