USA Today Publisher Dave Hunke has lavished big bucks on a still-unproven concept for ginning up more ad revenue and readers: so-called vertical websites. The paper describes them as "vertical content experiences that expand our relationship with consumers and provide new integration opportunities for advertisers." He's put Vice President Heather Frank in charge.
How's it going? Some relevant numbers:
additional verticals USAT promises it will launch this year
comments -- a record! -- on this Gannett Blog post about Frank
how much Hunke got paid last year
USAT Watch is an occasional progress report on a high-profile reorganization launched in August 2010 to boost advertising and readership at Gannett's struggling marquee daily.