As newspaper publishers gear up for another round of soft earnings reports, news industry consultant Ken Doctor posts nine questions on his Newsonomics blog. Here's one of them:
7. Am I the only one who doesn’t get Gannett’s branding campaign?
"Yes, the Gannett math -- $33 million saved in furloughs, as much as $27 million potentially to be granted in exec bonuses -- seems sadly clueless, but what about the money the company has spent on its branding campaign? New logo and then, in the TV ads I’ve seen, ticking off the diverse Gannett brands -- from newspapers to broadcast stations to recruitment site CareerBuilder, rich media ad player PointRoll, elevator ad play Captivate, the MomsLikeMe network. Narrates CEO Craig Dubow, “What you may not know is that they are brought to you by one company.” (Video, below.) I’ve seen the ad on local TV (which makes no sense), though it seems mainly targeted to media buyers through Advertising Age, Adweek, Brandweek, and Mediaweek. Why would ad buyers increase ad buying at any of the individual properties because of the corporate ties?"
For those of you who missed it the first time, here's Dubow, introducing the campaign:
7. Am I the only one who doesn’t get Gannett’s branding campaign?
For those of you who missed it the first time, here's Dubow, introducing the campaign:
It makes no sense. It is ego gratification for the suits with cash stuffed in their pockets from our furloughs.
ReplyDeleteThat it makes no sense doesn't matter. The
ReplyDeleteG A N N E T T board just nods its collective head and throws cash at Dubow and Martore.
WHEN WILL THE GANNETT BOARD OF DIRECTORS START REPRESENTING THE INTERESTS OF THE SHAREHOLDERS? And don't tell me what a wonderful job they've done pulling the stock back from junk status. That was the LEAST they could do!
Why does he not wear a tie? He looks so very sloppy and unprofessional.
ReplyDeleteOne more time.....HOW DID A HORSE'S ASS LIKE DUBOW EVER GET WHERE HE IS?
ReplyDeleteI'd really like to know what prompted McCorkindale and "the board" to pick Dubow. What was it? Tell us, please!
Why does he not wear a tie? He looks so very sloppy and unprofessional.
ReplyDeleteHe looks like an idiot!!
Yup the commercial says they keep it within reach! HA funny they sure do!!!!!!!!!! If you know what I mean. Joke, circle jerk!
ReplyDelete