Your new Corporate brand identity campaign guidelines at work: The phrase "A Gannett Company'' must now appear prominently near Page One flags.
So, out with the old . . .
. . . and in with the new:
[Images: top, Newseum; bottom, Corporate's guideline book]
So, out with the old . . .
. . . and in with the new:
We can't legitimately make the No. 1 claim anymore anyway.
ReplyDelete@2:03, you're wrong. Nowhere in that image does it refer to circulation or audience. As such, it's puffery and could be used until the end of time. Kind of like the statement, "Dubow and Martore are the No. 1 leaders in the industry."
ReplyDeleteRight, what does "No. 1 in the USA" refer to then?
ReplyDeleteNo.1 in nonsensical approaches to regaining standing with those on Madison Avenue, Wall Street and Main Street. And No. 1 in losing the faith of the rank and file reporters and mid-level editors who toil in increasing frustration and bitterness.
ReplyDeleteI find it interesting that the URL is no longer part of the flag. Kind of a mistake if you ask me.
ReplyDelete@6:42 You really think people aren't going to be able to find the website anymore? I think printing your eponymous URL reeks of 1996.
ReplyDeleteWow, what a big change. We should be well on our way to revenue growth.
ReplyDelete"A Gannett Company" and a paper's website could all fit, if the type is condensed. They were probably told not to spend too much time with it, thus they remove their website or subhead. Shame, killing the papers a little more. :-(
ReplyDelete