The Des Moines Register was among at least two newspapers this morning to brand themselves prominently as "A Gannett Company," following the new guidelines announced Friday. The other was the Montgomery Advertiser.
The change is part of Corporate's new brand campaign, which officially launches tomorrow. GCI businesses are to label themselves prominently as Gannett-owned. Newspapers, for example, are to include the "Gannett Company'' phrase near their flag.
Here's the top of today's Register, with the new text (circled) on the far right . . .
. . . compare that to Friday's edition; click on either image for a bigger view:
I don't have last Sunday's edition, so can't see how designers accommodated the new text. However, Friday's paper included a line saying, "On the web and your mobile at desmoinesregister.com." In today's, it says only: "desmoinesregister.com."
Related: the Newseum's database of Gannett front pages
How will your newspaper accommodate the new text? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.
[Images: Newseum]
The change is part of Corporate's new brand campaign, which officially launches tomorrow. GCI businesses are to label themselves prominently as Gannett-owned. Newspapers, for example, are to include the "Gannett Company'' phrase near their flag.
Here's the top of today's Register, with the new text (circled) on the far right . . .
. . . compare that to Friday's edition; click on either image for a bigger view:
Related: the Newseum's database of Gannett front pages
How will your newspaper accommodate the new text? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.
[Images: Newseum]
WOW...I JUST KNOW THAT NEW GANNETT FLAG WILL GENERATE THOUSANDS OF NEWPAPER SALES
ReplyDeleteFOR US. N O T !!!!
AS WE ALL KNOW THIS FAILING COMPANY
IS RUN BY A SHIP OF FOOLS!
We never bragged about being owned by Gannett. The way our paper looks currently, the general public can now hate Gannett as much as we do!
ReplyDeleteAs much as it pains me to say it, the new branding actually makes it better by creating an excuse for shortening "On the web and your mobile at desmoinesregister.com." I think most literate people nowadays know what to do with a URL.
ReplyDelete