In political campaign financing, it's called bundling contributions. For a group of Gannett employees, it was a smart strategy to leverage small contributions in return for a big Gannett Foundation donation last year to the Cincinnati Institute of Fine Arts.
GannettMatch program. No other non-profit received so many individual employee gifts in 2009 or in 2008, the documents show.
Under the GannettMatch program, the foundation matches dollar-for-dollar employee donations of $50 to a maximum $10,000 per year to non-profits. In 2009, the foundation matched a combined $1.39 million of employee contributions.
In Cincinnati, it appears someone organized employees to make the 280 separate contributions, with an eye toward applying for the 100% match. The city is home to The Cincinnati Enquirer, which has perhaps 700 employees.
The documents, which comprise the foundation's annual 2009 IRS report, disclose dollar amounts and recipients under GannettMatch; they do not disclose names of individual employees, however.