"It's really paying off,'' he told the mid-March Media and Entertainment Analysts conference in New York, the transcript says. "In November, we started to see a turn for the better. Currently, we have 10 of our current top 32 newspapers showing Sunday home delivery gains year-over-year."
Dickey continued: "And we are projecting by somewhere mid-June, possibly even the first of June that collectively those top 32 papers will post Sunday home delivery gains year-over-year. The significance of that is those top 32 newspapers represent 83% of our Sunday home delivery. So, from an advertising, pricing and audience standpoint, you can see the importance."
In the most recent ABC report, the Republic's Sunday circulation fell just 1.2%, to 510,500 as of March 31 vs. a year before. That was far less than the average 7.2% for the nation's top 100 papers.
Related: ABC's list of the top 100 Sunday newspapers
Fortunately those of us who have ad blocking installed will never see it. But it is very much against IAB standards to have any ad, even a house ad, that cannot be closed.
ReplyDeleteSomeone who is moving soon to rural northern Kentucky told me he's getting the Courier Journal Sunday edition free for four months.
ReplyDeleteI am in Wilmington and I get my Sunday NewsJournal for free too. As does my two neighbors.
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