Wednesday, May 19, 2010
Milestones | Gannett Blog surpasses 5M pageviews
That total was passed earlier this morning, according to SiteMeter, one of the web analytics firms I use to track readership trends here. Those five million pages were viewed over the 32 months since I made Gannett Blog public on Sept. 11, 2007.
11 comments:
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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Just curious, but are you back to the daily readership you had when you discontinued this blog?
ReplyDeleteNo; it's down by half, although slowly rising. I attribute this to the fact that Gannett's finances have stabilized, so there is less of the sort of news that drives traffic: layoffs, furloughs and other high-impact developments.
ReplyDeleteAdvertisers should buy now, in advance of those traffic driving stories that are sure to come in the days ahead.
ReplyDeletePerhaps you need to think about adding some salacious photo galleries ala MMX, Jim?
ReplyDeleteCongrats Jim....That is more than Gannett's corporate website has seen.
ReplyDeleteThis comment has been removed by a blog administrator.
ReplyDelete.......... and another staffer of Gannett's PR machine. Do you notice, Jim, how consistently they try to interrupt the thought process? Instead of interrupting, how about giving the head honchos something to think about on how to save the Digital Department where the employees seem to quit at the drop of a head???? After the departure of their guru they're running like rabbits. LOL!
ReplyDeleteThat's great, Jim. Another curious question: do you foresee a day when you will put up a paywall (or whatever) and charge for usage. I'm wondering how long these days of free Internet will last as subscription sites are proliferating. If blogs like yours were to charge, what would the fare likely be, and would you expect readership to collapse?
ReplyDeleteIf the software were available, I would install the Internet equivalent of an E-Z Pass system, which works out here on California toll bridges: Users install an electronic gadget on their windshield. They drive through toll booth lanes without stopping. Sensors detect the gadget, and the toll charge is automatically deducted from their E-Z Pass account.
ReplyDeleteNow, imagine a similar system on the Web. Readers would establish a version of an E-Z Pass account online, perhaps through PayPal or some similar online payment system. The account would work across most news sites.
When the reader lands on, say, USAT's homepage for the first time, they are told there is a charge of, say, 5 cents per visit. They click OK, and the charge is automatically deducted from their account. At their option, readers could have the charge automatically deducted on subsequent visits, without being asked. PayPal could keep a fraction of the charge as a commission.
I think this would work better than subscription-only services because one universal account would work for multiple sites; readers wouldn't have to buy separate subscriptions for each news site. It's a seamless, pay-as-you-go system with minimum obstacles.
On my blog, 5 cents a visit, with unlimited page views, would generate an almost decent income.
In fact, PayPal charges a 3% transaction fee on my account. That's in line with major credit cards.
ReplyDeleteIt's 30 cents plus 2.9 percent, dummy.
ReplyDelete