Friday, February 19, 2010

USA Today tweaks homepage design once more

Less than seven weeks after launching a redesign of its home page, the company's top-selling paper has updated it further. The changes are small, but noticeable enough to make me wonder why there isn't an editor's note acknowledging and explaining the move (unless I'm just missing it). Can anyone explain what's going on?

Here's a snapshot of the page taken moments ago . . .


. . . followed by a snapshot of the page as it looked on Jan. 3, after the earlier redesign:

What do you think of these tweaks (if you even see them)? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.

8 comments:

  1. Does anybody know why USAT uses Google search when Gannett bought Planet Discover and is making the locals use it instead? Not that I'm a fan of PD from what I'm hearing from someone who is in a position to know, but shouldn't corporate have to "eat their own cooking" so to speak? Why should the locals have confidence that PD will improve over time if the flagship isn't in there pushing hard for it?

    Does USAT have some deal they signed with Google from before the PD purchase?

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  2. This website redesign is ridiculous. This site does not look any different. Still looks like a newspaper struggling to make it online.

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  3. It irks me that "opinion" is listed under the news tab. No wonder readers don't know the difference between the two.

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  4. I've also thought opinion deserved to be recognized on it's own. It seems like a slight to that department. Plus, you're right: It sends the wrong message when readers are already suspicious about opinion mixing into news.

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  5. Seems like they made the paper's eight "section" buttons wider, resulting in a spectrum/rainbow effect from edge-to-edge of the web page. The buttons are now below the ad and logo, not beside them, adding a few more pixels to the masthead height. They want to emphasize the individual sections and ditch the light blue background color? I always liked their web graphics :-)

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  6. Noticed Cincy and Indy both have a stand alone opinion tab. It's parallel with news. Seems USAT could take a lesson on this one. Readers notice the little things.

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  7. Boy, Jim, you really are scraping the barrel to come up with something to criticize here. Would you want to know every time Hunke scratches his ass, too?

    Find something substantial to report on for crying out loud.

    I've cut back on my visits because there hasn't been anything to read. Still the care. I'll pop in a couple of week from now (rather than weekly) to see if that changes.

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  8. 4:49 pm: You misinterpreted this post; it's about changes to the website of Gannett's biggest-selling newspaper.

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