For that last Japanese soldier emerging from World War II hiding, the company just moved the following statement across BusinessWire. I can't see any "new" news here -- unless it's a precursor to a spinoff:
Gannett Co. announced today the formation of a groundbreaking network that will change the way advertisers reach their target customers. The Gannett Digital Media Network ties together more than 100 digital communities with a combined reach of approximately 25 million people.
Included in the network are Gannett’s best-of-breed news and information sites, led by USAToday.com, the web site for the nation’s largest-selling daily newspaper. It also includes the local sites for Gannett’s massive network of newspaper and broadcast properties, representing some of the most recognized brands in their communities, such as AZCentral.com and IndyStar.com. The consumers visiting these sites are incredibly attractive to advertisers. On the whole, they skew higher on metrics such as education and household income and, according to a recent Jupiter Research study, local sites rank highest for trust in advertising and attract consumers who spend more money online. This combination of national reach and true local engagement makes the Gannett Digital Media Network unique.
Beyond news and information, the Gannett Digital Media Network can also help marketers build relationships with influential audiences on a variety of growing niche sites, including:
Gannett Co. announced today the formation of a groundbreaking network that will change the way advertisers reach their target customers. The Gannett Digital Media Network ties together more than 100 digital communities with a combined reach of approximately 25 million people.
Included in the network are Gannett’s best-of-breed news and information sites, led by USAToday.com, the web site for the nation’s largest-selling daily newspaper. It also includes the local sites for Gannett’s massive network of newspaper and broadcast properties, representing some of the most recognized brands in their communities, such as AZCentral.com and IndyStar.com. The consumers visiting these sites are incredibly attractive to advertisers. On the whole, they skew higher on metrics such as education and household income and, according to a recent Jupiter Research study, local sites rank highest for trust in advertising and attract consumers who spend more money online. This combination of national reach and true local engagement makes the Gannett Digital Media Network unique.Beyond news and information, the Gannett Digital Media Network can also help marketers build relationships with influential audiences on a variety of growing niche sites, including:
- MomsLikeMe.com (www.momslikeme.com), an innovative new local social network for moms in 80 markets across the country.
- HighSchoolSports.net (www.highschoolsports.net), the largest prep sports site in the country, reaching teens, moms and dads.
- Metromix.com (www.metromix.com), the local entertainment and nightlife guide reaching the young urban market.
- BNQT.com (www.bnqt.com), which operates the leading action sports network online, attracting millennials and extreme sports enthusiasts everywhere.
But wait, there's more!
"The Gannett Digital Media Network gives marketers access to diverse and attractive audience segments through our unparalleled combination of national and local media sites," said Josh Resnik, vice president and general manager of the Gannett Digital Media Network. "National advertisers will be thrilled with the opportunities presented to them by our Network. We can combine the broad reach of our network with the engagement and affinity found on local sites to help marketers effectively reach their target customers."
In addition, the newly launched Gannett Digital Media Network leverages the most innovative technologies to help advertisers establish meaningful connections. This includes Gannett’s own top tier digital marketing solutions: PointRoll, the world’s leading provider of rich media advertising, having served more than 85 billion rich media ads in 2008 alone; ShopLocal, which offers a comprehensive suite of solutions used by the country’s largest retailers to reach their customers online; and Ripple6, the only enterprise class social media platform that combines social media tools for users and publishers with social marketing tools and embedded word of mouth analytics.
"We are fortunate to be so closely aligned with leaders in the digital marketing space. PointRoll, ShopLocal and Ripple6 offer marketers innovative ways to connect with their customers. Advertisers are seeking new ways to reach consumers online, and we have integrated those solutions in order to make it easy for marketers to engage with users on the Gannett Digital Media Network," said Resnik.
Please post your replies in the comments section, below. To e-mail confidentially, write gannettblog[at]gmail[dot-com]; see Tipsters Anonymous Policy in the green rail, upper right.
"The Gannett Digital Media Network gives marketers access to diverse and attractive audience segments through our unparalleled combination of national and local media sites," said Josh Resnik, vice president and general manager of the Gannett Digital Media Network. "National advertisers will be thrilled with the opportunities presented to them by our Network. We can combine the broad reach of our network with the engagement and affinity found on local sites to help marketers effectively reach their target customers."
In addition, the newly launched Gannett Digital Media Network leverages the most innovative technologies to help advertisers establish meaningful connections. This includes Gannett’s own top tier digital marketing solutions: PointRoll, the world’s leading provider of rich media advertising, having served more than 85 billion rich media ads in 2008 alone; ShopLocal, which offers a comprehensive suite of solutions used by the country’s largest retailers to reach their customers online; and Ripple6, the only enterprise class social media platform that combines social media tools for users and publishers with social marketing tools and embedded word of mouth analytics."We are fortunate to be so closely aligned with leaders in the digital marketing space. PointRoll, ShopLocal and Ripple6 offer marketers innovative ways to connect with their customers. Advertisers are seeking new ways to reach consumers online, and we have integrated those solutions in order to make it easy for marketers to engage with users on the Gannett Digital Media Network," said Resnik.
Please post your replies in the comments section, below. To e-mail confidentially, write gannettblog[at]gmail[dot-com]; see Tipsters Anonymous Policy in the green rail, upper right.
What's a "best of breed news and information site"? Is that like jumbo shrimp or tallest dwarf?
ReplyDeleteCan you say crap? No matter what way Gannett repackages their stupid ideas and calls them different names, they are still CRAP.
ReplyDeleteHow do you spell 'breathless'?
ReplyDeleteThe num,bers are likely there, but the platforms, ranging from USA Today.com to momslikeme and high school sports seems almost like we're offering a digital yard sale.
Just a bunch of oddlot web stuff we're trying to call a plan.
Anything that is led by, utilized in any significant manner or is heavily dependent on usatoday.com is bound to fail. Some good people on the fringes of that operation, but there are also a lot of people -- which include some top managers in Design -- who are lacking to say the least. More about that group some other time.
ReplyDeleteThey are stripping the newspapers of the digital operations and combining them together. So they think they are going to get cooperation from the newspapers for the copy if the newspapers are getting none of the credit and none of the revenues?
ReplyDelete"Best in breed?" Who the hell writes this crap, cocker spaniels?
ReplyDeletemany names i even have not yet heard.
ReplyDeleteJust a minute, I'm still waiting for Content One! Let's start a list of local and national names Gannettt has come up with to re-package the same bad idea or come up with elaborate ideas too stupid to have a normal name. Anybody still enjoying the "Miss A Day Miss A Lot" marketing campaign? Readers don't care if they missed a day and Gannett's missing a lot!
ReplyDeleteThat High School Sports Net thing is horrible, but it is great company with other hideous products like Metromix and Moms Like Me. This is a perfect example of what a company does once it guts it's newsroom. They try to reinvent itself as an information provider, rather than a news provider.
ReplyDeletenice to see that the negaheads are out in force today.
ReplyDeleteI, too, was struck by the " best-of-breed news and information sites" reference, but took it to mean that the company is going to the dogs.
ReplyDelete"Just a bunch of oddlot web stuff we're trying to call a plan." wrote
ReplyDelete4/22/2009 12:12 PM
Know what it reminds me of? The justification letters sent to corporate when we sent off All American and News 2000 entries.
All they lacked was quoting someone with a Hispanic sounding surname.
This is a very good idea. Gives advertisers an online network to buy or slice and dice demographically. Very wise move.
ReplyDeleteYour negativity here sure won't help Gannett with it's advertisers. Shame on any of you for not trying to help Gannett survive through this rough economy.
ReplyDeleteThe only thing new here is that USAToday.com is finally on the same ad server as the rest of the company (which is good).
ReplyDelete12:40 p.m. please give cocker spaniels more credit than that!
ReplyDeleteB.S. has been called!
ReplyDeleteThe negativity comes because we all see through this for what it is: some p.r. campaign to make someting out of nothing. All of these disclosures involve existing Moms or Metromix sites, etc., so what is the big deal they are putting them together in a national organization. Like they haven't done that before? The negaheads stuff and the criticisms of how people aren't helping the company just don't match with yet another misfired and misdirected campaign that puts lipstick on a what we all know is a pig.
ReplyDeleteThis is about helping advertisers reach an audience more effectively. And, for Gannett to better compete against the other ad networks. The company is trying to make more revenue this way...that saves jobs. Why so negative here about any move? - go find something else to do.
ReplyDeletethe "horrible" high school sports thing is growing 20% or more every month year over year in uniques and page views....why is that so horrible? The numbers tell success.
ReplyDelete3:28, the last thing any of Jim's whining "regulars" wanna hear is ANYTHING positive about Gannett, its newspapers or the employees left still trying to do journalism.
ReplyDeleteAs one of those employees, I am interested in anything that can help the company survive financially and perhaps even be better positioned to succeed when the economy rebounds.
Unfortunately, the vast majority of the folks who post here will not be happy unless the company folds and everyone loses their job.
4:25 I would do cartwheels if GCI made some positive announcement. But repurposing and repackaging lame operations and pretending it is something new and great is ridiculous. Some of us who use this blog are paid to be skeptical, and our jobs are on the line if we are ridiculed for not seeing through a p.r. bluff. This is a classic p.r. bluff.
ReplyDelete3:28 Uniques and page views don't mean as much in these days after advertisers learned these figures don't translate into increased sales. That's one of the reasons online ad rates are declining to radically.
ReplyDeleteBut how many teens, moms and dads even know www.highschoolsports.net exists?
ReplyDeleteI'm guessing. Not many. The teens, moms and dads certainly don't need to go there to find schedules because "Little Tommy" and "Little Janie" bring those things home from school with them.
There certainly has been much other content posted there other than an annoying Ben Rothlisberger commercial for something or other.
And if you're sending the teens, moms and dads to that site, why should they go their local Gannett paper's site to read the local prep stuff that's there?
If this is such an incredibly wonderful thing, how come we haven't heard anything about it from our publisher? Surely it deserves a special message from those on high.
ReplyDeleteThe "Miss A Day , Miss Alot Campaign" is still alive and well in Elmira. Call the paper and the recording says....."thanks for calling the star gazette where you miss a day you miss alot"...try it 607-734-5151.
ReplyDeleteExactly one year ago today, on April 22, 2008, CS presented a plan for the GDMN to his colleagues on the Gannett management committee.
ReplyDeleteDo you think today's announcement was just to mark the "achievement" of some "goal" for CS?
How is this positive? It is just a repackaging of what already exists. I see nothing new here.
ReplyDelete3:28, the last thing any of Jim's whining "regulars" wanna hear is ANYTHING positive about Gannett,
As always, it is the usual lack of communication that allows this blog to prosper. Why is it that all Gannett employees are kept in the dark about up and coming projects or innovations? If publishers had a monthly meeting that gave information, good or bad, then maybe the rest of us wouldn't be on this blog. As always, everything is kept in secret, even people who have to work on these projects. It is just insane to me. If you want employee loyalty than give them a reason to be loyal. All it takes is honesty and feedback. I truly feel Gannett would not be in this shape if they kept their employees informed. It would create a family atmosphere, where people could speak freely and maybe some real innovations could be created – if we all felt we were in this together. There is a separate but equal in Gannett. It's do as I say, don't do as I do — and above all, don't speak the truth and pretend everything is just fine. You want suggestions Craig — you got one. Wake up and smell the coffee. People will treat this company the way you treat them.
ReplyDeleteIf this is such an incredibly wonderful thing, how come we haven't heard anything about it from our publisher? Surely it deserves a special message from those on high.
This is hardly a positive. Read the discussion about the failure of the GCI bond sale, and you will see that asset sales are soon going to be at the head of the agenda of the Crystal Towers. Yet, what corporate is doing with these sort of operations is to take away from local newspaper control operarations that were started to bring in new revenues for the newspapers that operate them. Now it looks like the money is going into some new digital account instead. This strips local sites of some of their assets, and makes them less valuable when it becomes time to sell them. This is hardly positive.
ReplyDeleteHow is this different than Quadrant One or the dozens of folks who do the same thing?
ReplyDeleteWell it only took 4 years to pull it off. Centralization of ad ops needed to occur to get big spending brands confident in running campaign executions across multiple properties. May be too late though as CPM's have nose-dived. I agree about QuadOne - how is inventory split between the 2 network sellers? And why wasn't Saridakis quoted in the release?
ReplyDelete