I'm announcing today an initiative underway at Gannett right now called ContentOne. It will, I believe, upend the traditional thinking about content in our industry both in how we gather it, and how we sell it.At its most basic, ContentOne is an entity that will completely change the way we share content across the company. But it also will allow us to develop and gather information much more efficiently by eliminating duplication and allowing our local entities to focus on what's important -- a deep, rich local report. It is the logical next step from our local Information Center initiatives, creating a national head to the local content gathering bodies.
At its most innovative, ContentOne will allow us for the first time company wide to view our content as a product, instead of a way to fill our products -- newspapers, Websites and TV news broadcasts. We will become content creators for our advertising partners, pricing and selling our content for use by them.
ContentOne will be created using a Web start-up as a model -- small, using outside resources when possible and nimble. It will move forward based on demand and success. We are very excited about this initiative and expect to see many aspects of it up and running in the first quarter.
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