Flight path: Trajectory of a reader's Dickey golf tip

Gannett news moves at the speed of, well, the Internet -- challenging Corporate's control over the company's public image. Yet, that's also an opportunity for rank-and-file workers and other small stakeholders to put their views before a global audience, including the board of directors, Wall Street and other influential types -- via Gannett Blog.

Sunday, 6:07 p.m. ET reader tip: Newspaper division president Bob Dickey is paying thousands of dollars to compete as an amateur in the Bob Hope Chrysler Classic golf tournament in Palm Springs, Calif. -- just days after threatening a Tucson Citizen shutdown, and ordering thousands of unpaid furloughs. What's more, it appears Gannett is footing the bill. The tournament starts Wednesday morning. I gotta move.

I work the tip over the next 36 hours, posting at noon, Tuesday; over the following two days, it will be viewed as many as 43,000 times. Next, the story hits Jim Romenesko's blog, at 4:36 p.m. -- then pings over to New York Magazine's DailyIntel at 5:45 p.m., before skittering over to media gossip blog Gawker, at 11:27 p.m.; since then, it's been viewed on Gawker more than 9,100 times.

By yesterday, the story had popped up in the New York Post's No. 1 newspaper gossip column Page Six, where the post-Tucson Dickey is described as having "sauntered" off to Palm Springs.

Finally (in this round), Golf magazine's PressTent blog jumped in, at mid-day: "The PGA Tour will have to tackle a more insidious problem: the idea that promotional spending on golf is mostly an executive perk with little benefit to the company in the marketplace. True or not -- most golfers are regular guys who play daily-fee courses -- that's the idea behind an item on The Post's Page Six today."

Dickey chose to play in a high-profile golf tournament, knowing thousands of workers play watchdog by posting to this blog.

Your voices are being heard; keep those tips coming!

Please post your replies in the comments section, below. To e-mail confidentially, write gannettblog[at]gmail[dot-com]; see Tipsters Anonymous Policy in the green sidebar, upper right.